Account Acquisition Officer

Overall Objectives

The Account Acquisition Officer is to drive the expansion of the CAAC franchise network by identifying and securing high-potential locations and qualified partners within assigned territories. This role ensures the achievement of monthly and annual new store opening targets through proactive pipeline generation, thorough site and partner vetting, and effective initial engagement with prospective franchisees. By conducting localized market research and assessing site viability, the Account Acquisition Officer plays a key role in supporting the company's growth strategy and ensuring sustainable business development in new markets.

Minimum Qualifications:

• Bachelor's degree in Business Administration, Marketing, Management, Commerce, or a related field.
• Minimum of 2 to 3 years of experience in sales, business development, site acquisition, franchise development or a related field.
• Demonstrated exposure to generating leads / managing a portfolio / pipeline of prospects and working toward store–opening or expansion targets.
• Willingness to spend significant field time, conduct location/site visits, partner engagement, and local market research.

Additional preferred experience (not required but desirable):

• Prior involvement in territorial development, store site vetting or franchise partner onboarding
• Basic financial qualification assessment (investment readiness, ROI evaluation)
• Experience collaborating across internal functions (e.g., operations, training, marketing) to hand over new partners to onboarding.

Key Responsibilities:

Franchise Prospecting and Lead Generation

• Identify, target, and attract potential entrepreneurs, investors, or business owners who fit the ideal profile of a CAAC franchisee, with a focus on priority expansion areas.
• Conduct extensive market research to determine viable markets and assess the competitive landscape.
• Attend industry events, networking sessions, and implement direct acquisition campaigns to generate quality leads.
• Build, manage, and maintain a robust and updated pipeline of qualified franchise prospects.

Sales Cycle Management and Relationship Building

• Manage the entire franchise sales process—from initial inquiry, qualification, and presentation of the CAAC business model to the signing of the franchise agreement.
• Serve as the primary point of contact for prospective partners, ensuring timely communication and an excellent candidate experience.
• Present the CAAC value proposition and 4-in-1 business model (unit sales, installation, maintenance, and parts) to highlight business potential.
• Establish and maintain professional relationships with potential partners to strengthen engagement and conversion rates.

Financial Qualification and Due Diligence

• Evaluate the financial capability, investment readiness, and operational competence of franchise candidates.
• Guide candidates through the completion of required documents such as applications, disclosures, and background checks, ensuring compliance with franchising policies and regulations.
• Recommend qualified candidates who meet the company's investment and capability standards for franchise approval.

Territory Development and Market Strategy

• Collaborate with management to identify, secure, and develop strategic franchise territories in alignment with network expansion goals.
• Conduct localized market analysis to determine demand potential, site viability, and projected return on investment (ROI).
• Contribute to achieving monthly and annual store opening targets by strategically recommending and validating potential store locations.

Transition and Partner Handover

• Facilitate a smooth transition of newly signed franchisees to the onboarding, training, and operations teams.
• Ensure all pre-opening requirements are met, including operational manuals, training schedules, and initial marketing materials.
• Coordinate closely with internal support teams to ensure new franchisees are well-prepared for successful store launch and operations.