Social Media, Marketing
13 hours ago
Key Responsibilities:
- Create, schedule, and publish engaging content across all social media platforms (Instagram, TikTok, Facebook etc.)
- Develop and maintain the content calendar, ensuring alignment with marketing campaigns and product launches
- Manage and grow our affiliate and influencer seeding programs, including tracking performance, and maintaining partnerships
- Assist in coordinating and executing public relations efforts, including building media lists, sending press kits, and tracking coverage
- Monitor social media channels and engage with the community, responding to comments, DMs, and tagged content
- Track and analyze key performance metrics for social media and affiliate marketing; provide actionable insights for optimization
- Collaborate with design, content, and product teams to produce compelling digital assets and campaign materials
- Support email marketing campaigns, blog posts, newsletters, and website updates as needed
- Conduct competitive analysis, market research, and trend reporting to inform strategy
Qualifications:
- Bachelor's degree in Marketing, Communications, PR, or a related field (or equivalent experience)
- With proven experience in social media, digital marketing, influencer/affiliate programs, or PR support
- Strong understanding of major social media platforms, digital marketing tools, and influencer culture
- Excellent communication, writing, and interpersonal skills
- Highly organized, self-motivated, and detail-oriented with the ability to juggle multiple projects
- Experience with affiliate platforms and PR tools is a plus
- Proficiency in Canva, Adobe Creative Suite, or similar design tools is a bonus
- Passion for storytelling, community building, and brand engagement
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