Marketing Specialist

1 week ago

Philippines Activate Talent Full time

About the Brand

Our Client is a fast-growing, dermatologist-founded skincare brand built on clinical research, science-backed formulations, and long-term skin health. Their mission is to deliver effective, trustworthy products while educating consumers through evidence-based messaging and elevated brand experiences.

The Role
Our client is seeking a Marketing Specialist to support the execution and optimization of marketing initiatives across digital channels. This role is ideal for a detail-oriented, data-informed marketer who can clearly communicate clinical benefits in a consumer-friendly way while driving growth, engagement, and brand consistency.

The Marketing Specialist will collaborate cross-functionally with Ecommerce, Creative, and Product teams to bring campaigns to life, support product launches, and ensure marketing efforts are executed with precision.

Key Responsibilities
Campaign & Channel Execution

  • Execute and manage marketing campaigns across digital channels (email, paid social support, website, and content)
  • Support product launches, promotions, and seasonal campaigns from planning through execution
  • Coordinate timelines, assets, and deliverables across teams and partners

Content & Brand Support

  • Assist with the development and deployment of marketing content, including website updates, emails, social assets, and landing pages
  • Ensure all messaging aligns with brand voice and maintains clinical accuracy
  • Support content updates that educate consumers on product benefits, ingredients, and routines

Performance Tracking & Optimization

  • Track and report on campaign performance using key KPIs (traffic, engagement, conversion, retention)
  • Analyze data to identify insights and opportunities for optimization
  • Support A/B testing and CRO initiatives in collaboration with the Ecommerce team

Cross-Functional Collaboration

  • Work closely with Ecommerce, Creative, Product, and Customer Support teams
  • Coordinate with external vendors, agencies, and contractors as needed
  • Help maintain organized workflows, documentation, and marketing calendars

Qualifications

  • 2–4+ years of experience in marketing, ideally within skincare, beauty, or wellness
  • Strong organizational skills with attention to detail
  • Ability to translate scientific or technical information into clear consumer messaging
  • Comfort working with data, analytics, and reporting tools

Nice to Have

  • Experience with dermatologist-founded or clinically positioned brands
  • Familiarity with email platforms (Klaviyo or similar), paid social workflows, or CMS tools
  • Understanding of compliance considerations in skincare or health-adjacent categories
  • Experience supporting ecommerce or DTC brands

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