Paid Media Buyer

5 days ago

Makati City, National Capital Region, Philippines Proxa LImited Full time

Location: Remote

About the Project:

We are hiring a specialized Media Buyer to manage paid traffic for a scaling education brand in the Artificial Intelligence & Creative Tech space.

Our program empowers freelancers and creative professionals to adopt modern AI tools, automate their workflows, and stay competitive. We have already validated our funnel and offer; we now require a dedicated ad expert to fuel our webinar and sales pages with high-intent cold traffic.

Note: Specific details regarding the curriculum and offer mechanics will be disclosed during the interview process.

The Role:

We are looking for a multi-channel strategist who is equally comfortable inside Meta Ads Manager and Google Ads (YouTube). You will be responsible for the full lifecycle of the campaigns, from testing creative angles to scaling winning ad sets.

Key Responsibilities:

  • Full-Funnel Strategy: Plan and execute campaigns that focus on the bottom line (ROAS/Net Profit), optimizing for leads and high-ticket sales.
  • Meta Campaign Management: Run sophisticated campaigns on Facebook and Instagram targeting creative agencies, freelancers, and tech enthusiasts.
  • YouTube Ad Execution: Manage In-Stream video ads, utilizing precise audience targeting (keywords, placements, and affinity groups) to reach learners.
  • Creative Direction: You will not just run ads; you will guide the creative process. You must be able to script video concepts and write copy that speaks to the "AI revolution."
  • Technical Hygiene: Ensure pixel events, server-side tracking (CAPI), and Google Tags are accurate to prevent data loss.
  • Performance Reporting: Deliver clear weekly reports breaking down metrics (CTR, CPC, CPA) with a plan of action for the following week.

Requirements:

  • 3+ Years Experience: Proven track record managing significant budgets on both Meta and Google.
  • Course Sales Experience: You MUST have prior experience advertising Digital Courses or Coaching Programs. We need someone who understands the nuances of selling education, not just physical products.
  • YouTube Expertise: Experience specifically with YouTube video ads is non-negotiable.
  • Industry Knowledge: You are familiar with the generative AI space (e.g., ChatGPT, Midjourney, AI automation) and understand why creatives want to learn these skills.
  • Analytical: You are highly organized and make optimization decisions based on clear data trends.

Job Type: Part-time

Pay: Php56, Php150,000.00 per month

Work Location: In person

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