Social Media Marketing Specialist

1 day ago

Manila, National Capital Region, Philippines Expedock Full time $70,000 - $120,000 per year

Role Overview

We are seeking a
Social Media Marketing Specialist
to manage the entire social media presence of our freight forwarding client. The specialist will create, curate, and publish high-quality content to
strengthen brand positioning, attract new shippers/importers/exporters, and support client acquisition goals
.

The role requires creativity, industry awareness, and an understanding of how to make complex freight forwarding services accessible and engaging to potential customers.

What You'll Do:

Strategy & Planning

  • Develop a social media strategy aligned with the freight company's brand and sales objectives.

  • Build a content calendar focused on
    client acquisition, thought leadership, and brand trust
    .

  • Identify the right channels (LinkedIn, Facebook, Instagram, Twitter/X, and industry groups).

Content Creation & Execution

  • Create and post engaging social content: industry updates, service highlights, case studies, client testimonials, infographics, and videos.

  • Translate freight forwarding expertise (e.g., customs clearance, import/export compliance, shipment tracking) into
    easy-to-digest posts
    for potential clients.

  • Use storytelling to highlight the company's success, client wins, and service reliability.

Engagement & Community Management

  • Actively engage with followers, prospective clients, and industry leaders online.

  • Monitor mentions, comments, and direct inquiries; ensure timely responses.

  • Participate in logistics-related conversations, LinkedIn groups, and communities to improve brand visibility.

Analytics & Optimization

  • Track performance across platforms: impressions, engagement, reach, and conversions.

  • Provide monthly reports to the client's leadership and Expedock on campaign performance.

  • Optimize posting schedule, formats, and messaging based on analytics.

What You Need:

  • Bachelor's degree in Marketing, Communications, or related field.

  • 2+ years of social media experience (B2B preferred).

  • Freight forwarding, logistics, or supply chain knowledge highly desirable.

  • Proficiency in tools such as LinkedIn Campaign Manager, Canva, Buffer/Hootsuite.

  • Excellent copywriting and visual storytelling skills.

  • Strong organizational skills and ability to manage multiple content streams.

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