
Digital Marketing Data Specialist
3 days ago
To leverage data analytics and digital marketing expertise to drive actionable insights, optimize campaign performance, and support strategic decision-making through data-driven storytelling and reporting.
Key Responsibilities:
- Partner with internal teams to align data-driven strategies with business goals.
- Assess proposed changes using marketing data to identify risks and opportunities.
- Lead analytics and reporting for global/local social media; track engagement and trends.
- Benchmark digital presence against competitors using social listening and web tools.
- Build dashboards and reports using tools like Fusedeck, Clarity, GSC, and Sprout Social.
- Deliver insights on campaign performance, customer behavior, and CRM data.
- Evaluate marketing effectiveness and support optimization through testing and targeting.
- Analyze user journeys and support marketing automation initiatives.
- Design and assess A/B tests to enhance UX and campaign results.
- Conduct customer journey and attribution analysis across channels.
- Ensure data quality and governance in collaboration with IT and Portal teams.
- Maintain documentation for KPIs, data sources, and methodologies.
- Develop forecasting models for campaign and audience performance.
- Present dashboards and strategic insights to leadership and regional teams.
- Ensure compliance with data privacy regulations (e.g., GDPR).
- Stay current on digital trends and provide strategic recommendations.
- Support data literacy and reporting best practices across teams.
What You'll Bring:
Required Qualifications
- 3+ years of experience in a marketing analytics, business analyst, or similar role.
- Proficiency in social and digital analytics tools such as Sprout Social, GA4, Clarity, Search Console.
- Strong data visualisation and reporting skills.
- Solid understanding of campaign tracking, customer engagement metrics, and marketing funnels.
- Effective communicator with experience presenting findings to senior stakeholders.
Preferred Skills
- Experience in healthcare, dental, or medical technology industries.
- Familiarity with CRM and marketing platforms (Salesforce, HubSpot, or similar).
- Understanding of SEO, paid media, and multi-channel marketing strategy.
- Knowledge of campaign tagging, UTM tracking, and web behaviour analytics.
What We Provide:
- TRAINING: You will work with various members of our team locally and onshore to ensure you are set up for success.
- SUPPORT: A close-knit coaching and mentoring system to help you ease into the company and into your role with confidence.
- COMP & BEN: Ivoclar believes in compensating employees fairly for their skills and experience and has designed the total rewards package for long-term relationships.
- TOOLS: Everything you need to help you do your work will be provided.
- WORKING ENVIRONMENT: Ivoclar prides itself on being a family-owned company with strong values so everyone we bring in becomes part of that global family.
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