Community Engagement Manager

2 days ago

Makati City, National Capital Region, Philippines Axdif Full time $60,000 - $80,000 per year

The Community Engagement Manager will contribute to the Marketing team's objectives to reach and engage key audiences, and to generate qualified leads to support revenue targets. We are looking for an enthusiastic and adaptable individual to join our friendly team and bring new ideas.

The Marketing team produces varied content to support a broad range of activities. Your core responsibilities will be to develop and implement engaging campaigns in line with our marketing strategy, with a strong focus on website and SEO, events, and social media management. Up to date with new technologies and marketing trends, you will contribute to expanding our digital footprint and brand awareness.

Responsibilities

Strategy and management

  • Develop and implement the social media and the company's community strategies
  • Report on campaign effectiveness
  • Monitor KPIs

Social media management

  • Develop and execute the company social media strategy
  • Identify potential for new content type across channels
  • Keep abreast of trends and industry topics
  • Work with the Marketing team to monitor competitor activity
  • Create engaging content in line with brand guidelines using Canva and working with our Graphic Designer
  • Schedule all social media posts
  • Manage social media advertising campaigns
  • Monitor channel analytics to grow our number of followers and improve engagement rates
  • Provide social media advice across the company

Website content management and SEO

  • Keep the website content updated – this includes but is not limited to adding events pages, ensuring our data is up to date, creating new report pages.
  • Implement search engine optimisation best practice to support lead generation objectives
    Manage PPC campaigns
  • Monitor website traffic

Marketing team support

  • Contribute to new ideas and workshops for multi-channel campaigns
  • Write copy for marketing publications and activities as needed
  • Help manage communities at events and conferences
  • Work with our graphic designer to produce engaging content in line with our brand guidelines

Key skills

Essential Skills and Experience

  • Degree or equivalent qualification in marketing, media or communications
  • 2-3 years of experience managing social media channels as a full-time position
  • 2+ years' experience of pay per click advertising (social or search engine) as a full-time position
  • Proven experience of developing and implementing inbound marketing strategies
  • Strong copywriting and web content management skills.
  • Strong understanding of SEO
  • Strong interest in the education market Knowledge of website and social media metrics

Desirable Skills and Experience

  • 1-2 years' experience as a Content Marketing Executive
  • Google Analytics or AdWords certification
  • CMS Experience, preferably WordPress
  • Engagement platform experience, preferably Pardot
  • Social media management platform experience, preferably Hootsuite.

Benefits

  • 33 days paid holiday, plus one extra day every 5 years of service
  • Working from home
  • Annual profit share (if company-wide targets are met).
  • Annual Christmas and Summer staff events
  • 4.5 work week schedule, with Friday afternoons off (for full time employees)

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