Campaign Associate III

1 week ago

Quezon City, National Capital Region, Philippines RELX Full time ₱1,200,000 - ₱2,400,000 per year

Job Summary
Supports Campaign & Marketing Managers in multiple regions with email campaigns using either a straightforward approach or a holistic approach depending on the needs of the business. Responsible for developing strategic email campaigns, managing end-to-end campaign execution, and ensuring precise activation of lifecycle campaigns. This role involves crafting standardized emails, conducting rigorous quality checks, and generating insightful post-campaign reports. The associate will manage campaign calendars, contribute to team initiatives, and maintain high standards of quality and consistency.

Accountabilities

  • Develop strategic email campaign plan that incorporates customer journeys and behaviors for communications to prospective & booked exhibitor audiences.
  • Design and implement email campaigns in Eloqua using approved templates and content.
  • Develop templates and content based on lifecycle stages. A/B test content to optimize future campaigns.
  • Build campaign canvases and ensure timely activation of campaigns.
  • Follow an email plan of activity across your events, ensuring materials are created and delivered on time and to expectations.
  • Ensure that all email tracking links are in place, and correct naming conventions are being used.
  • Confirm correct privacy/unsubscribe information is utilized based on the type of communication.
  • Provide recommendations to the marketing team, to ensure that best practices in email deliverability, readability, and design are applied. Perform A/B tests on email campaigns.
  • Actively report on campaign performance and inform campaign optimization. Generate and present post-campaign reports, providing insights and recommendations.
  • Participate in ongoing meetings around campaign planning and development.

Qualifications

  • Bachelor's degree holder.
  • Stakeholder and Project Management: Proven skills in managing stakeholders and projects effectively.
  • Professional Experience: 1-2 years in digital and campaign management; proficiency in HTML/CSS is a plus.
  • Customer Lifecycle Expertise: Strong understanding of customer lifecycle management.
  • Marketing Planning: Experience in developing marketing plans or email communication calendars is beneficial.
  • Agility and Adaptability: Demonstrated ability to adapt to process improvements and structural changes.
  • Process Improvement Initiation: Proactive in identifying and initiating enhancements to current processes.
  • Marketing Automation Passion: Deep interest in project development and marketing automation.
  • Collaborative Team Player: Friendly demeanor and ability to work well within a team.
  • Communication Excellence: Superior organizational, written, and oral communication skills.
  • Detail-Oriented: Exceptional attention to detail and self-directed work ethic.
  • Shift Flexibility: Willingness to work flexible shifts as required by business needs.

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