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Executive Marketing Assistant
2 weeks ago
Virtual Executive Assistant to the Director of Marketing
Our industry is for home improvement and energy efficiency, is seeking a skilled Virtual Executive Assistant to support our Marketing Director. You'll play a key role in driving marketing initiatives, analyzing performance, and optimizing customer service processes.
Key Responsibilities:
Data Management & Analysis: Manage and analyze marketing data in Google Sheets/Excel (advanced formulas, VLOOKUP). Track key metrics like ROI, lead quality, and cost per acquisition. Identify patterns from unqualified leads to improve lead quality.
CRM & Lead Generation: Use Zoho CRM to track leads across platforms (Yelp, Home Advisor, Angie's List, Facebook, Instagram). Develop strategies to improve lead conversion and marketing effectiveness.
Customer Service & Quality Assurance: Review customer service calls and messages. Provide feedback to enhance service and lead conversion. Assess customer interaction effectiveness for improvement opportunities.
Required Skills & Experience:
Advanced proficiency in Google Sheets/Excel, including VLOOKUP and data management.
Experience with Zoho CRM or similar platforms.
Proven lead generation experience on platforms like Yelp, Home Advisor, Angie's List, Facebook, and Instagram.
Strong analytical skills focused on marketing metrics (ROI, cost per acquisition).
Experience in customer service quality assurance (reviewing calls, providing feedback).
Qualifications:
Minimum 5 years in a similar role.
Strong written and verbal communication skills in English.
Ability to work independently and manage multiple tasks.
Detail-oriented with excellent problem-solving skills.