Email Marketing Specialist

2 days ago

Manila, National Capital Region, Philippines INSIDEA Full time

Company Description
At INSIDEA, we are a fully remote organisation, hiring top talents from across the globe to deliver exceptional digital marketing and HubSpot solutions. Our diverse services are designed to enhance your brand's online presence and drive real, measurable growth. From marketing optimization and content creation to full-scale HubSpot integration, we offer a comprehensive approach to transform your digital experience and optimize performance.

Job Description
Lead and scale multi-channel outbound programs (Email, LinkedIn, and occasionally Calling) for clients, ensuring high-quality pipeline generation, strong strategic direction, and an exceptional client experience.

Job Responsibilities:

  • Build and lead strategic outbound growth plans for clients across Email, LinkedIn, and calling (when required)
  • Act as the primary client-facing strategist for all outbound programs
  • Own end-to-end campaign performance—including messaging, execution, optimization, and reporting
  • Analyze performance data and make data-driven decisions to improve results
  • Manage and resolve client escalations with clarity, maturity, and solution-focused communication
  • Mentor and guide junior SDRs / Email Specialists to enhance quality, productivity, and campaign output

Preferred Requirements:

  • Strategic thinking beyond basic task execution
  • Strong messaging and positioning across industries and ICPs
  • Performance optimization through data and analytics
  • Ability to advise clients, handle objections, and manage expectations
  • Clear, concise communication and leadership maturity

Qualifications

  • 4+ years of B2B outbound experience (US/UK market preferred)
  • Proven success running and leading outbound Email + LinkedIn demand generation programs
  • Strong messaging capability (personalization, angles, ICP-relevant value propositions)
  • Experience managing client calls, presenting strategy, and handling escalations
  • Hands-on experience with outbound tools such as:
  • Apollo, HubSpot, Instantly/Smartlead, Sales Navigator, Mailchimp, and other emailing tools
  • Email deliverability & warmup platforms
  • Ability to coach SDRs and improve campaign execution

Additional Information

  • Client-facing
  • Strategic leadership with hands-on execution guidance
  • Expected to set direction, provide insights, and take ownership—rather than wait for instructions

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