Marketing Director

4 hours ago

Manila, National Capital Region, Philippines ASAP Hub Full time

Marketing Director

Location: BGC, Taguig
Philippines

Type:
Full-time

About the Company

ASAP HUB helps businesses grow with performance marketing, paid ads, organic social media marketing, and digital transformation. Using data-driven insights and custom go-to-market strategies, we drive scalable growth, customer acquisition, and long-term success.

About the Role

The Marketing Director is a senior leadership role responsible for driving marketing strategy, performance, and client success at ASAP HUB. This role blends
high-level strategic leadership
with
hands-on execution
, overseeing campaigns while also directly managing key client relationships. The Marketing Director will build and develop teams, lead pitches and growth initiatives, and own revenue-linked performance outcomes for the agency.

Detailed Job Description

  • Lead the overall marketing strategy and execution across all client accounts, ensuring consistent performance and high-quality delivery
  • Build, hire, mentor, and develop marketing teams capable of executing organic content, paid media, and performance initiatives at scale
  • Act as the primary strategic partner for key clients, managing relationships, expectations, and performance outcomes
  • Own oversight of all client pitches, proposals, and campaign strategies from planning through execution and scaling
  • Develop integrated content and media strategies covering organic social, paid social, and performance channels
  • Collaborate closely with creative teams on ad concepts, messaging, hooks, formats, and storytelling to drive engagement and conversion
  • Lead paid media planning, buying, and scaling efforts across platforms such as Meta, TikTok, Google, YouTube, and emerging channels
  • Design and execute acquisition, engagement, and retention campaigns with clear hypotheses, testing frameworks, and optimization plans
  • Monitor, analyze, and report on KPIs including reach, engagement, CAC, ROAS, conversion rates, and revenue impact
  • Use analytics and performance tools such as Google Analytics 4, Meta Ads Manager, TikTok Ads Manager, Google Ads, and platform-native insights to inform decisions and optimizations
  • Champion a metrics-driven culture, ensuring data informs creative, strategy, and budget allocation
  • Own revenue- and growth-linked targets in partnership with leadership, including client performance, retention, and account expansion
  • Stay ahead of trends in content formats, social platforms, paid media algorithms, and consumer behavior to guide clients and internal teams
  • Think strategically, analytically, and creatively to identify new growth opportunities for both clients and the agency

Requirements

  • Bachelor's degree in Marketing, Business, Advertising, Communications, or a related field
  • 10+ years of experience in growth-focused marketing, performance marketing, or digital campaigns within brands, startups, or agencies
  • Proven experience leading organic social and paid media strategies
  • Strong leadership background with experience working with high-performing marketing teams
  • Hands-on expertise in paid media platforms (Meta, TikTok, Google, YouTube) and performance analytics
  • Deep understanding of content-driven growth, creative testing, and performance optimization
  • Experience managing clients directly and presenting strategy, results, and recommendations to senior stakeholders
  • Strong analytical skills with the ability to translate data into clear insights and actions
  • Excellent verbal and written communication skills in English; Filipino proficiency is a strong advantage
  • Highly organized, detail-oriented, and comfortable operating in a fast-paced, lean agency environment
  • Certifications in Google Ads, Google Analytics, Meta Blueprint, TikTok Ads, or similar platforms are a strong plus

Perks & Benefits

Work with fast-growing brands in the Philippines and worldwide

Fun, creative Place in BGC with a terrace to chill and vibe you can use as your workspace

Learn from an industry leader and lead one of the best Social teams in the market

Competitive salary + performance bonuses (quarterly evaluations, annual salary reviews)

Professional development (workshops, courses, events)

14 days paid vacation annually and 10 days paid sick leave

Send your application to:

  • Your updated resume detailing relevant experience
  • A short portfolio/case studies with results
  • Links to your (or your team's) best short-form work (inclusive numbers like views, CTR or Engagement)

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