Product Marketing Manager

21 hours ago

Makati City, National Capital Region, Philippines Trends Group, Inc. Full time $90,000 - $120,000 per year

DUTIES AND RESPONSIBILITIES:

  • Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new and existing products, ensuring alignment with sales and product teams.

  • Product Positioning & Messaging: Craft clear, compelling product positioning, messaging, and value propositions that differentiate our solutions in the market.

  • Market Research & Competitive Analysis: Conduct in-depth market research, customer segmentation, and competitive analysis to inform product development and marketing strategies.

  • Sales Enablement: Develop sales collateral, presentations, and training materials to equip sales teams with the knowledge and tools needed to sell effectively.

  • Demand Generation & Campaigns: Collaborate with the demand generation team to create targeted marketing campaigns, including content marketing, digital advertising, and email campaigns.

  • Customer Insights & Feedback: Gather customer feedback through surveys, interviews, and data analysis to refine marketing strategies and enhance the product experience.

  • Content Creation: Work closely with content marketing teams to produce blogs, whitepapers, case studies, and webinars that drive product awareness and engagement.

  • Cross-Functional Collaboration: Act as a bridge between product management, sales, and marketing to ensure alignment on product launches and initiatives.

  • Performance Tracking & Reporting: Monitor and analyze key performance metrics, adjusting strategies as needed to optimize marketing effectiveness.

QUALIFICATIONS:

Minimum Education

  • Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).

Minimum Experience/Training

  • At least 5 years experience in product marketing, preferably in the IT or software industry.

  • Strong understanding of IT products, SaaS, cloud computing, cybersecurity, or enterprise software.

  • Excellent communication and storytelling skills with the ability to translate complex technical concepts into customer-friendly messaging.

  • Experience with market research, competitive analysis, and customer segmentation.

  • Proven track record of executing successful go-to-market strategies.

  • Proficiency in marketing automation tools, CRM software, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics).

  • Ability to work cross-functionally with product, sales, and marketing teams.

  • Strong project management skills with the ability to manage multiple priorities.

Competency

  • Experience in B2B marketing within the IT industry.

  • Knowledge of SEO, SEM, and digital marketing strategies.

  • Familiarity with Agile and Lean methodologies in product development.

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