Ads Operations Specialist

Primary Requirements:

• We are seeking an Ads Operations Specialist to manage the end-to-end execution of digital marketing campaigns across paid social, SEM, programmatic, content syndication, and lead generation channels.

• The Ads Operations Specialist will be responsible for setting up, launching, optimising, and reporting on B2B campaigns across Meta, LinkedIn, Google Ads, programmatic platforms, and other digital channels.

• This role also requires coordination with both digital media vendors and offline event partners, ensuring smooth delivery of assets, tracking requirements, and post-campaign reporting.

• The ideal candidate must have strong analytical skills, the ability to extract insights from performance data, and the capability to translate results into actionable recommendations.

• The Ads Operations Specialist will work closely with strategy, creative, content, and account teams to ensure campaigns align with funnel stages, audience targets, and wider marketing objectives.

QUALIFICATIONS & EXPERIENCE

Required Knowledge, Skills and Abilities:

• 2-4 years' experience executing B2B performance marketing campaigns.

• Proven ability to set up, manage, and optimise campaigns across: o Paid Social: Meta, LinkedIn o SEM: Google Ads (Search, Performance Max, Display, YouTube) o Programmatic: DSPs, native advertising, retargeting o Lead Generation: content syndication, intent-based platforms

• Strong understanding of the marketing funnel, audience segmentation, and multi-channel activation strategies.

• Ability to analyse campaign data, develop insights, and provide clear optimisation recommendations.

• Experience building campaign performance reports, dashboards, and weekly/monthly summaries.

• Ability to set up tracking and attribution using: o Google Tag Manager o Meta Pixel & CAPI o LinkedIn Insight Tag o UTM structures and event-level tracking

• Familiarity with A/B testing, CRO, and multivariate experiments.

• Proficient in analytics tools such as Google Analytics, Looker Studio, and platform reporting dashboards.

• Strong attention to detail in campaign QA, tracking validation, URL testing, and data accuracy.

• Ability to manage meetings, deliverables, and communications aligned to UK and EMEA time zones.

Vendor & Partner Coordination Responsibilities:

• Communicate with digital vendors (e.g., content syndication providers, programmatic partners, media publishers) to ensure campaign requirements and timelines are met.

• Coordinate with offline event partners, including:

o Event organisers

o Sponsorship coordinators

o Publishing/media groups

o Lead delivery vendors

• Manage the delivery of campaign assets, tracking specifications, landing page links, and reporting formats.

• Review vendor-generated leads, assess quality, and provide feedback for optimisation.

• Support vendor onboarding, documentation, compliance checks, and approvals.

• Maintain organised communication records, schedules, and campaign documents.

• Work effectively with international vendors, particularly those operating within UK and EMEA regions.

Additional Skills (Nice to Have):

• Experience working with CRM systems or marketing automation tools.

• Understanding of offline event metrics and how to integrate event results with digital campaigns.

• Familiarity with creative asset management, naming conventions, and ad copy versioning.

• Ability to recommend channel mixes and multi-platform strategies depending on campaign objectives.

• Comfort working during UK and EMEA business hours and adapting to seasonal time zone shifts

Core Competencies:

• Strong analytical and problem-solving capability.

• Fast learner with the ability to adapt to new platforms and technologies.

• Excellent written and verbal communication skills, especially when presenting insights or coordinating with external partners.

• Highly organised, detail-oriented, and able to manage multiple deadlines.

• Ability to work efficiently and calmly under pressure in a fast-paced environment.

• Proactive approach to campaign improvement and operational excellence.

• Strong time management skills to support cross-regional teams operating in UK and EMEA markets