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Brand Specialist

3 hours ago

Paranaque City, Calabarzon, Philippines Leslie Corporation Full time

Company Description

Leslie Corporation, founded in 1960 in the Philippines, is a trusted food manufacturer and distributor recognized for its quality products. With over 50 years of industry expertise, Leslie Corporation operates several modern, fully automated plants, and has become one of the country's leading snack manufacturing companies. The company is organized into three business units: Snack Food Division, known for popular brands like Clover Chips and Cheezy; Food Service Division, which includes Minute Burger and BBQ Bob; and the Agribusiness Division, which focuses on livestock production through Leslie Farms Inc. Dedicated to delivering affordable, tasty, and nutritious food, their offerings cater to both local and global markets.

Role Description

This is a full-time, on-site position for a Brand Specialist - Food Service located in Parañaque. The role involves creating and executing brand strategies tailored to the Food Service Division, ensuring consistency in branding and messaging. The Brand Specialist will collaborate with teams to promote products, enhance brand recognition, and identify new sales opportunities. Other responsibilities include analyzing market trends, managing brand campaigns, and supporting long-term brand growth initiatives.

Qualifications

  • Strong skills in Brand Strategy, Branding, and Brand Management
  • Proficiency in Communication and interpersonal skills
  • Experience in Sales and customer engagement
  • Ability to analyze market trends and consumer preferences to inform branding decisions
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Prior experience in the food service or FMCG industry is a plus
  • Proven ability to work collaboratively in a cross-functional team environment