Ecommerce / Influencer Specialist
2 weeks ago
Job Summary:
The Influencer Marketing Specialist is responsible for developing, managing, and optimizing influencer marketing campaigns to increase brand awareness, engagement, and sales. This role involves identifying suitable influencers, building long-term partnerships, coordinating content creation, and tracking campaign performance across social media platforms.
Key Responsibilities:
Identify, evaluate, and recruit influencers, creators, and brand ambassadors aligned with company goals
Develop and execute influencer marketing strategies and campaigns
Manage influencer outreach, negotiations, contracts, and partnerships
Coordinate content planning, posting schedules, and campaign timelines
Ensure influencer content aligns with brand guidelines and messaging
Track and analyze campaign performance (reach, engagement, ROI, conversions)
Maintain strong relationships with influencers and agencies
Monitor social media trends, competitor activities, and emerging influencers
Qualifications & Requirements:
Bachelor’s degree in Marketing, Communications, Business, or related field (preferred)
Proven experience in influencer marketing or digital marketing
Strong knowledge of social media platforms (Instagram, TikTok, YouTube, Facebook, etc.)
Excellent communication, negotiation, and relationship-building skills
Ability to analyze data and generate performance reports
Benefits:
Competitive salary and performance incentives
Career growth and training opportunities
Creative and dynamic work environment
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