Marketing Lead

2 weeks ago

Manila, National Capital Region, Philippines UPTITUDE Full time

Marketing Lead (Demand Generation & Strategy)

Location:
Philippines (remote)

Reports to:
Head of Growth / CEO

Type:
Full-time

About Uptitude

Uptitude is a UK-headquartered data & AI consultancy with an established technical SME team in India and a new business development team Philippines. We combine excellent communication with high standards of quality, ownership and innovation to deliver early, reliable outcomes that stick. We act with urgency, learn from feedback, and improve continuously, moving faster than the competition without rushing. Our relationships are built for the long term: we invest in our people, our company and our reputation to create sustainable success for clients.

Our mission is simple: make a real impact by giving people back time. Every hour we save for our clients is a moment they get to use better, at work, at home, in life. We don't do consultancy the conventional way; we bring energy, purpose and a sense of fun to simplify, make things better, and accelerate what matters most.

Our values

  • Make a difference:
    Change the world and people's lives, step by step.
  • Be awesome:
    Hold a high bar; be the person clients ask for by name.
  • Step up:
    Take ownership, act on opportunities, and support others.
  • Have fun:
    Work hard, enjoy the journey, and build community (shark jokes included).

About the role

Own the demand-generation plan end-to-end: strategy, execution, and measurement & building a predictable pipeline in partnership with Sales.

What you'll do

  • Own annual/quarterly plan, budget and channel mix (LinkedIn, events, email, website, partners).
  • Orchestrate integrated campaigns: briefs, landing pages, email sequences, webinars, events, and post-event nurture.
  • Run the editorial calendar across SME interviews, blogs, case studies and thought-leadership.
  • Set targets and report performance (MQLs/SQLs, CAC, channel ROI); lead weekly growth reviews.
  • Oversee website, SEO/SEM, and marketing automation (with agency/contractor support).
  • Coordinate Microsoft ecosystem and alliance co-marketing.
  • Ensure brand consistency across slides, one-pagers and proposal assets (with Content Marketing).
  • Partner with RevOps on CRM hygiene, attribution and funnel dashboards.

What you'll bring

  • 6–10 years in B2B marketing (services/enterprise tech preferred) with clear demand-gen results.
  • Strong campaign orchestration and content planning; comfortable with budgets and ROI.
  • Working knowledge of HubSpot or Salesforce and basic automation.
  • Confident with analytics (Power BI/Looker/Tableau) and A/B testing.
  • Excellent written English; able to interview technical SMEs and translate to business value.
  • Culture add: you care about
    reliability, clarity, and coaching others
    .

Success in 6–12 months

  • Marketing-sourced pipeline and MQL targets consistently met/exceeded.
  • Clean attribution and regular ROI reporting by channel.
  • Repeatable event/webinar playbook with measurable conversion.

Tools we use

HubSpot, LinkedIn Campaign Manager, GA/Search Console, Power BI, Office/Google Suite, Canva/Figma.

Working arrangements & benefits

  • PH-based; overlap 2–4 hours with UK.
  • Standard PH benefits including 13th-month pay; HMO after probation; generous PTO.
  • Remote-first with optional co-working days in Manila; dog-friendly meet-ups welcome.

How to apply:
Send your CV/LinkedIn and 2–3 campaign examples (goal, what you did, the outcome).

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