Brand Manager

2 weeks ago

Ortigas Metro Manila, Philippines Go Asia Entertainment Full time

JOB SUMMARY:

Brand Manager enhances the company's digital brand presence and drives e-business growth by developing trade marketing strategies, managing digital content, and leading product launches. This role monitors trends, oversees data practices to support brand initiatives, and conduct quarterly brand health assessments.

DUTIES & RESPONSIBILITIES:

  • Responsible for enhancing the company's brand presence across the digital ecosystem and leading various initiatives to drive e-business development;
  • Develop and implement trade marketing strategies in line with the overall brand objective;
  • Provide content support for digital marketing efforts, ensuring alignment with brand messaging, goals and targets, lead product launch and ensure strategic execution across all touchpoints;
  • Manage customer complaints through effective resolution strategies and trend monitoring, lead customer data management practices to support brand initiatives;
  • Conduct quarterly assessments of the company brand health, including Net Promoter Score (NPS)

QUALIFICATIONS:

Education: Bachelor's Degree in Marketing, Business Communication, Advertising/Media, or related field.

Experience: With at least 5 years of experience in brand management, or related within the retail industry.

Skills:

  • Strong understanding of brand positioning, customer insights and competitive analysis;
  • Excellent analytical, communication and interpersonal skills.
  • Proficient in Brand Development, Product Management, and Promotion.
  • Skilled in inventory management, visual merchandising, and e-commerce platforms.
  • Strong analytical skills for market, consumer, and competitor insights.
  • Experienced with digital marketing tools, including social media, email, and ad campaigns.
  • Excellent communicator with an eye for brand consistency and visual storytelling.

NOTE: Successful candidate will be assigned to our sister company, Timeplus Corporation (SEIKO Philippines).

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