Live-Selling Host

4 days ago

Pasig, National Capital Region, Philippines BETABRANDS CORP. Full time

Role Summary

The Live‑Selling Host is the front‑face of the brand during live commerce events. This person is responsible for creating engaging, informative, and persuasive live broadcast sessions to showcase and sell products, build trust with the audience, drive sales, and help achieve monthly/quarterly live‑sales targets. The role requires strong presentation skills, quick thinking, audience engagement, and the ability to adapt on the fly.

Key Responsibilities:

  • Host live selling sessions on designated platforms (e.g., TikTok Live, Shopee Live, Instagram Live, etc.), presenting products in an engaging, persuasive, and authentic manner.
  • Demonstrate product features, usage, and benefits clearly; effectively handle viewer questions and objections in real time.
  • Engage with the audience by responding to comments, creating interactive segments (e.g., giveaways, games, shoutouts) to maintain high viewership and interaction.
  • Coordinate with marketing/content teams to plan live session content, promotions, product selection, scripts, and visuals.
  • Maintain excellent knowledge of product lines, promotions, pricing, shipping, and payment processes, and relay this information during live shows.
  • Monitor technical set‑up (camera, lighting, audio, internet connection) before and during livestream to ensure smooth broadcast.
  • Meet or exceed sales targets established for live selling sessions.
  • Collaborate with inventory, fulfillment, and customer service teams as needed to ensure order accuracy, delivery expectations, and post‑sale customer satisfaction.
  • Stay updated on live‑commerce best practices, platform algorithm changes, competitor strategies, and audience preferences/trends.

Minimum Qualifications:

  • Bachelor's degree or equivalent work experience; fields such as Marketing, Communications, Sales, or related preferred.
  • At least 1‑2 years of experience in live selling, live streaming, hosting, or similar on‑camera role. Prior experience in e‑commerce or retail is a plus.
  • Excellent verbal communication and presentation skills; ability to engage and connect with diverse online viewers.
  • Confident on camera; energetic, personable, with high degree of comfort in live settings.
  • Strong ability to think on your feet, handle unexpected situations, multitask during live sessions.
  • Basic technical aptitude: familiarity with live streaming tools / platforms; ability to manage camera/audio setups, possibly some light editing or content prep.
  • Good planning and organization skills: script or content prep, coordination with teams, scheduling.
  • Flexibility to work evenings, weekends, or during promotions / high‑volume events as required.
  • Willing to work on-site in Ortigas, Pasig City.

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