Digital Marketing Coordinator

Overview

At a high level, this is a Digital Marketing support role in a marketing agency. There's no immediate requirement for any client-facing capacity, though it should be understood that this is a possibility in the future.

Most requirements involve repeatable efforts that will span the majority of our clients.

Our primary client target audience is founded e-Comm businesses on the Shopify platform. Our services focus on a constellation of Paid Ads, SEO, and email marketing. We are continually developing frameworks and methodologies to promote consistency and scalability, meaning that while we will want someone experienced in digital marketing.

Essential Characteristics

• Real attention to detail. There aren't many people who feel they don't pay good attention to detail, but we all know it when we see it. What we require in this context can't succeed without this quality.
• Structured, able to organize, willing to use the required processes and tools, and contribute to a culture of transparency and accountability
• A holistic understanding of Digital Marketing and production - advertising assets, SEO copy, email copy.
• Genuinely curious and adaptable to change. Process-oriented and has the need to continually adapt to new and better solutions.

Competency and experience:

• Experience with Ads Management, particularly Google Ads and Meta (Facebook). This would encompass campaign setup, optimization checks, keyword research and performance management, and account hygiene.
• Creative production support; working with contractors and specialists to get Ad assets produced. From the briefing through the QA process. The concepts would be completed and we have a dedicated designer and content specialist, so this is definitely a production focus.
• Overseeing a very specific element of an SEO production process. This is less about being an SEO and more about learning the process we work through in order to develop content that is suitable for Shopify - blogs and Collections pages as examples. We tend to use copywriters, though this could expand to content being written if capacity and confidence in this area were available. We have tested this process on someone with zero SEO experience and it can be done. Anyone with competent English language skills will find this manageable.
• Problem-solving with Shopify and Ads Product Feed services like Datafeedwatch.
• Data entry - daily updates (Mon - Fri). This is drawing info from Google Ads, Meta, other Paid Digi platforms, and Shopify.
• Marketing dashboard configuration. We use a service from Agency Analytics.
• Email Marketing experience. Messaging, conversion. We use Klaviyo.
• Understanding of e-commerce businesses.
• Conceptual knowledge of project management. What a sprint is, the importance of deadlines, and prioritization. As you know client and agency relationships are good as long as the client benefits, and in our case, that's measured by performance which is complemented by timely asset production.

Qualification

• 2+ years in Digital Marketing would be ideal, preferably with experience in a digital agency
• Bachelor's Degree in Marketing, Business, or any relevant course
• Has a good understanding that paid digital services are a business operation (generating client revenue)
• An empathy with the client and an understanding that our effort feeds their bank account is mandatory.
• Ability to follow processes and contribute to improvement in the way things are done.
• Ad account campaign management - Google Ads, Facebook — copywriting experience for ads would be beneficial.
• Production/PM experience would be advantageous

ShoreXtra Perks

• Free barista-style coffee
• Free parking and jeepney services
• Highly engaged team
• Unlimited potential for growth
• Challenging role
• Fun and family-oriented working environment

Work Set Up:

• On-site
• Monday to Friday, 6:00 am - 3:00 pm