Influencer Marketing Specialist

2 weeks ago

Taguig, National Capital Region, Philippines YaoYao Global Full time

ABOUT US

Founded in 2021, YAOYAO Group is a dynamic force in the home appliance market across Southeast Asia. Our flagship brand, Simplus, has quickly risen to become the top-ranking home appliance brand on major e-commerce platforms including Shopee, Lazada, and TikTok in the region.

Driven by cutting-edge design, outstanding product quality, and a strong global operations network, Simplus is committed to delivering products that embody our mission: "Beautiful Life, Affordable Price."

POSITION TITLE: INFLUENCER MARKETING SPECIALIST

Responsibilities:

  1. Conduct comprehensive research to identify Key Opinion Leaders (KOLs) and Influencers within the assigned country (Philippines and Thailand), aligning with predefined targets and criteria.
  2. Continuously monitor Cost Per Engagement (CPE) and Return on Investment (ROI) metrics in line with established targets, analyzing data to optimize performance.
  3. Stay abreast of daily trends and emerging themes in relevant industries and social media landscapes, utilizing these insights to inform KOL and Influencer selection strategies.
  4. Conduct in-depth platform analysis to understand the nuances and potential for KOL and Influencer development across various social media platforms.
  5. Maintain a proactive approach in monitoring TikTok trends and activities specific to the assigned country, identifying potential opportunities and threats for engagement and collaboration.

Requirements:

  1. Bachelor's degree in Marketing, Communications, Business, or a related field.
  2. Proven experience in influencer marketing, social media management, or related roles.
  3. Strong analytical skills with the ability to interpret data and metrics to drive decision-making.
  4. Excellent communication and interpersonal skills, with the ability to build and maintain relationships with KOLs, influencers, and internal stakeholders.
  5. In-depth knowledge of social media platforms and their respective functionalities, particularly TikTok.
  6. Highly organized with the ability to manage multiple tasks and deadlines effectively.
  7. Fluency in English.

VALUES

YAOYAO is a vibrant, youthful, and approachable company. With a flat organizational structure and open communication, we embrace the culture of "Work Hard, Play Harder".

Our core values drive everything we do

  • Result-Oriented
  • Optimistic
  • Direct
  • Supportive
  • Strive for Excellence

We are seeking for talented individuals to join us on our journey of global market expansion, and to build a long-term career at the dynamic and fast-growing YAOYAO company.

WHAT WE OFFER

  1. Accelerated professional growth within a tier-1 internet new-retail powerhouse.
  2. Market-competitive compensation & performance incentives.
  3. Clear, merit-based fast-track promotion.
  4. Supplemental premium medical coverage.
  5. First-hand experience scaling a top-tier home-appliance brand globally.

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