PPC & Google Ads Specialist

23 hours ago

Makati City, National Capital Region, Philippines Mercola Full time

Key Responsibilities

  • Manage and optimize paid advertising campaigns across various platforms, primarily Google Ads, to achieve business objectives.
  • Develop and implement new campaigns, both paid and organic, to boost brand visibility, traffic, and revenue.
  • Conduct in-depth reporting and analysis of campaign performance, providing actionable insights and recommendations to stakeholders.
  • Perform basic SEO optimization tasks, including on-page and off-page techniques, to enhance organic search rankings.

Minimum Qualifications

  • Bachelor's degree or equivalent experience in a related field.
  • Proven experience with managing Google Ads accounts with a focus on product campaigns and performance optimization.
  • Hands-on experience with Google Ads, Google Analytics, and PPC reporting tools. Proficiency with tools such as SEMrush, ScreamingFrog, or similar tools.
  • Experience with Adobe Analytics is a plus but not required.
  • Experience with AI tools is a plus but not required.
  • Adaptable to work on multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Strong attention to detail and analytical skills.
  • Excellent communication skills, both written and verbal, to effectively present data and collaborate with teams.

Skills Required:

  1. Paid Search (PPC) management
  2. Search Engine Optimization (SEO)
  3. Data analysis and reporting
  4. Conversion Rate Optimization (CRO)

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