PPC & Google Ads Specialist
2 days ago
Key Responsibilities
- Manage and optimize paid advertising campaigns across various platforms, primarily Google Ads, to achieve business objectives.
- Develop and implement new campaigns, both paid and organic, to boost brand visibility, traffic, and revenue.
- Conduct in-depth reporting and analysis of campaign performance, providing actionable insights and recommendations to stakeholders.
- Perform basic SEO optimization tasks, including on-page and off-page techniques, to enhance organic search rankings.
Minimum Qualifications
- Bachelor's degree or equivalent experience in a related field.
- Proven experience with managing Google Ads accounts with a focus on product campaigns and performance optimization.
- Hands-on experience with Google Ads, Google Analytics, and PPC reporting tools. Proficiency with tools such as SEMrush, ScreamingFrog, or similar tools.
- Experience with Adobe Analytics is a plus but not required.
- Experience with AI tools is a plus but not required.
- Adaptable to work on multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Strong attention to detail and analytical skills.
- Excellent communication skills, both written and verbal, to effectively present data and collaborate with teams.
Skills Required:
- Paid Search (PPC) management
- Search Engine Optimization (SEO)
- Data analysis and reporting
- Conversion Rate Optimization (CRO)
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