
Dealer Parts Advisor
10 hours ago
The Dealer Parts Advisor plays a key role in supporting both customers and the service workshop by ensuring the accurate identification, ordering, and supply of automotive parts and accessories. This role also contributes to sales growth through upselling and cross-selling while maintaining efficient inventory control and excellent customer service.
Customer Support & Sales
- Assist walk-in, phone, and online customers in selecting the correct parts and accessories.
- Provide quotations, pricing, and availability information.
- Upsell or cross-sell parts to increase sales revenue.
- Handle inquiries, complaints, and ensure customer satisfaction.
Parts Identification & Ordering
- Use the dealership's Electronic Parts Catalog (EPC) or OEM system to identify correct part numbers.
- Coordinate with suppliers, warehouses, or the manufacturer for ordering unavailable parts.
- Ensure timely follow-up on backorders and special orders.
Inventory & Stock Management
- Monitor stock levels and ensure fast-moving parts are adequately available.
- Assist in regular inventory counts and reconciliation of discrepancies.
- Tag, shelve, and organize incoming parts properly for easy retrieval.
- Coordinate with the Parts Manager on stock replenishment and obsolete parts management.
Workshop / Service Coordination
- Provide the Service Department with required parts for repair orders in a timely manner.
- Verify part numbers before releasing items to technicians to avoid errors.
- Update service advisors or workshop controllers on parts availability or delays.
Documentation & System Transactions
- Process sales invoices, purchase orders, delivery receipts, and returns in the dealership's DMS (Dealer Management System).
- Maintain accurate records of parts transactions (sales, returns, warranties).
- Ensure compliance with dealership and manufacturer policies regarding parts handling.
Other Duties
- Assist in periodic promotional campaigns or parts sales events.
- Ensure cleanliness, safety, and orderliness of the parts counter and storage area.
- Attend manufacturer/dealer training programs to stay updated with product knowledge.
Education:
- Bachelor's Degree or Technical/Vocational Course in Automotive Technology, Mechanical Engineering, Business Management, or related field.
Experience:
- Minimum 3 years of experience in an automotive dealership (preferred).
- Strong knowledge of automotive systems, components, and accessories.
Skills & Competencies:
- Proficiency in EPC and Dealer Management Systems.
- Excellent customer service and communication skills.
- Sales-oriented with upselling/cross-selling ability.
- Strong organizational and inventory management skills.
- Basic accounting and documentation knowledge.
- Computer literacy (MS Office, DMS software).
- Experience in the automotive industry is highly preferred.
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