Marketing Specialist
4 days ago
Key Responsibilities:
- Plan, create, and optimize engaging content (posts, videos, stories) for Facebook, Instagram, and TikTok, aligning with brand voice and marketing goals.
- Manage day-to-day operations of social media accounts, including scheduling, monitoring, and responding to audience interactions.
- Design and execute paid social media campaigns (e.g., Meta Ads, TikTok Ads), including budget allocation, targeting, A/B testing, and performance analysis.
- Collaborate with graphic designer to produce high-quality visuals and copy.
- Analyze KPIs (engagement, CTR, conversions) using tools like Meta Business Suite, Google Analytics, or similar; provide actionable insights.
- Stay updated on platform algorithms, trends, and competitor strategies to recommend innovative approaches.
- Support influencer marketing initiatives and cross-departmental campaigns as needed.
- Manage marketing inventory such as giveaways, merchandise, and collaterals used for promotions or events.
- Coordinate and process gift redemptions via the DH Partner App—including validation, documentation, and releasing of rewards.
- Assist in planning and execution of webinars, events, and on-ground activations.
Qualifications & Skills:
- Education: Bachelor's degree in Marketing, Communications, or related field.
- Experience: Minimum 3 years in digital/social media marketing, with hands-on experience in FB/IG/TikTok platform management and paid advertising.
- Content Creation: Strong copywriting and visual storytelling skills;
- Advertising: Proven track record in managing paid social campaigns with measurable ROI.
- Analytical Skills: Ability to interpret data and optimize campaigns based on metrics.
- Marketing Operations: Organized and detail-oriented in tracking inventories, processing redemptions, and supporting multi-channel campaigns.
- Event Skills: Experience in supporting webinars and corporate events, including prep work and live execution.
- Bonus: Certifications in Meta Blueprint, Google Ads, or TikTok Marketing.
Job Type: Full-time
Pay: From Php30,000.00 per month
Benefits:
- Company events
- Health insurance
- On-site parking
- Opportunities for promotion
Ability to commute/relocate:
- Fort Bonifacio: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Are you okay to onsite work?
Education:
- Bachelor's (Required)
Experience:
- Digital marketing: 2 years (Required)
Work Location: In person
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