Social Media Specialist
2 days ago
Key Responsibilities:
- Plan, create, and publish engaging content that aligns with our brand voice and campaign goals
- Schedule and manage posts across multiple platforms using tools like Meta Business Suite, Buffer, or Hootsuite
- Write short, compelling captions and assist in crafting campaign messaging
- Monitor and respond to comments, messages, and overall community interactions, escalating when needed
- Develop and implement targeted ad strategies across social platforms, working closely with the creative team for visuals and messaging
- Track and analyze performance metrics to generate reports with insights and recommendations for improvement
- Stay up-to-date with platform changes, algorithm updates, and emerging social media trends
- Collaborate with cross-functional teams (design, product, marketing) to ensure cohesive storytelling and campaign execution
Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- At least 1 year of hands-on experience in social media management or digital marketing
- Solid understanding of Facebook, Instagram, TikTok, and YouTube content strategies
- Familiarity with basic scheduling and analytics tools
- Basic knowledge of running or assisting with paid ads or boosted posts
- Skilled in Canva; Adobe Creative Cloud experience is a plus
- Strong copywriting and visual communication skills
- Highly organized, proactive, and comfortable multitasking
- Positive, collaborative attitude and passion for staying ahead of digital trends
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