Digital Marketing Associate

JOB SUMMARY: (HYBRID Set-Up)

The Digital Marketing Associate role focuses on creating high-quality content for our social media platforms, managing live selling activities, overseeing Key Opinion Leader (KOL) outreach and relationships, and managing the User-Generated Content (UGC) creator hub. The Digital Marketing Officer is enthusiastic about digital marketing, exceptionally organized, and skilled at driving engagement and growth across our digital platforms.

Responsibilities:

1. Content Creation and Review:

• Develop, create, and curate engaging and high-quality content for our social media platforms, website, and other digital channels.
• Collaborate with the marketing team to produce visually appealing graphics, videos, and written content that aligns with our brand voice and strategy.
• Review and edit content to ensure consistency, accuracy, and adherence to brand guidelines.

2. Live-Selling Management:

• Plan and execute live-selling events in Marketplaces to drive product sales.
• Coordinate with influencers and live sellers to schedule and manage live-selling sessions.
• Monitor live-selling performance metrics, provide recommendations for improvements, and implement strategies to enhance engagement.
• Collaborate with E-comm team to ensure the availability of featured products.
• Develop creative strategies to maximize reach and conversions during live-selling events.

3. KOL Outreach and Management:

• Identify and reach out to potential Key Opinion Leaders (KOLs) and influencers who align with our brand values and target audience.
• Build and maintain strong relationships with KOLs to foster collaboration and promote our products.
• Coordinate KOL campaigns, track performance, and report on the effectiveness of influencer partnerships.

4. Assist in Managing the UGC Content Creator Hub:

• Support the management of our UGC content creator hub by identifying and onboarding new content creators.
• Provide guidance and feedback to content creators to ensure their content meets our quality standards and aligns with our brand.
• Monitor and analyze the performance of UGC content, providing insights and recommendations for improvement.

5. Affiliate Marketing Management:

• Develop and manage affiliate marketing programs to drive sales and expand reach.
• Identify and recruit new affiliates and partners to promote the brand and products.
• Monitor affiliate performance, analyze data, and optimize strategies to improve conversion rates.
• Maintain relationships with affiliates to ensure active engagement and maximize partnerships.
• Create marketing materials and resources for affiliates to support their promotional efforts.

6. Analytics and Reporting:

• Track, analyze, and report on the performance of digital marketing activities.
• Use data to identify trends and insights, making recommendations for improvements.
• Provide monthly reports on KPIs to the team lead.
• Perform other related work-related tasks as may be assigned.

Job Requirements

• Bachelor's degree in marketing, Business Management, Communication Arts or any related discipline
• Fresh Graduates or at least 1-2 years of work experience preferably in a digital marketing role.
• Proficient in the English and Filipino language
• Strong written communication and presentation skills
• Strong knowledge of social media platforms
• Strong knowledge of shooting, editing, and creative programs
• Visual design skills (Photoshop, Canva, Capcut etc.)
• Proficient in MS Office (Word, Excel, PowerPoint, etc.)

Job Type: Full-time

Pay: Php20, Php25,000.00 per month

Benefits:

• Company events
• Employee discount
• Flexible schedule
• Flextime
• Health insurance
• Paid training
• Promotion to permanent employee
• Work from home

Application Question(s):

• How much is your salary expectations (Gross per month)?
• Can you start immediately or within a 30-day period?

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: In person