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Digital Marketing Associate

2 weeks ago

Quezon City, National Capital Region, Philippines Organica Nutrition, Inc. Full time

JOB SUMMARY: (HYBRID Set-Up)

The Digital Marketing Associate role focuses on creating high-quality content for our social media platforms, managing live selling activities, overseeing Key Opinion Leader (KOL) outreach and relationships, and managing the User-Generated Content (UGC) creator hub. The Digital Marketing Officer is enthusiastic about digital marketing, exceptionally organized, and skilled at driving engagement and growth across our digital platforms.

Responsibilities:

1. Content Creation and Review:

  • Develop, create, and curate engaging and high-quality content for our social media platforms, website, and other digital channels.
  • Collaborate with the marketing team to produce visually appealing graphics, videos, and written content that aligns with our brand voice and strategy.
  • Review and edit content to ensure consistency, accuracy, and adherence to brand guidelines.

2. Live-Selling Management:

  • Plan and execute live-selling events in Marketplaces to drive product sales.
  • Coordinate with influencers and live sellers to schedule and manage live-selling sessions.
  • Monitor live-selling performance metrics, provide recommendations for improvements, and implement strategies to enhance engagement.
  • Collaborate with E-comm team to ensure the availability of featured products.
  • Develop creative strategies to maximize reach and conversions during live-selling events.

3. KOL Outreach and Management:

  • Identify and reach out to potential Key Opinion Leaders (KOLs) and influencers who align with our brand values and target audience.
  • Build and maintain strong relationships with KOLs to foster collaboration and promote our products.
  • Coordinate KOL campaigns, track performance, and report on the effectiveness of influencer partnerships.

4. Assist in Managing the UGC Content Creator Hub:

  • Support the management of our UGC content creator hub by identifying and onboarding new content creators.
  • Provide guidance and feedback to content creators to ensure their content meets our quality standards and aligns with our brand.
  • Monitor and analyze the performance of UGC content, providing insights and recommendations for improvement.

5. Affiliate Marketing Management:

  • Develop and manage affiliate marketing programs to drive sales and expand reach.
  • Identify and recruit new affiliates and partners to promote the brand and products.
  • Monitor affiliate performance, analyze data, and optimize strategies to improve conversion rates.
  • Maintain relationships with affiliates to ensure active engagement and maximize partnerships.
  • Create marketing materials and resources for affiliates to support their promotional efforts.

6. Analytics and Reporting:

  • Track, analyze, and report on the performance of digital marketing activities.
  • Use data to identify trends and insights, making recommendations for improvements.
  • Provide monthly reports on KPIs to the team lead.
  • Perform other related work-related tasks as may be assigned.

Job Requirements

  • Bachelor's degree in marketing, Business Management, Communication Arts or any related discipline
  • Fresh Graduates or at least 1-2 years of work experience preferably in a digital marketing role.
  • Proficient in the English and Filipino language
  • Strong written communication and presentation skills
  • Strong knowledge of social media platforms
  • Strong knowledge of shooting, editing, and creative programs
  • Visual design skills (Photoshop, Canva, Capcut etc.)
  • Proficient in MS Office (Word, Excel, PowerPoint, etc.)

Job Type: Full-time

Pay: Php20, Php25,000.00 per month

Benefits:

  • Company events
  • Employee discount
  • Flexible schedule
  • Flextime
  • Health insurance
  • Paid training
  • Promotion to permanent employee
  • Work from home

Application Question(s):

  • How much is your salary expectations (Gross per month)?
  • Can you start immediately or within a 30-day period?

Education:

  • Bachelor's (Preferred)

Experience:

  • Digital marketing: 1 year (Preferred)

Work Location: In person