Digital Marketing Manager

22 hours ago

Manila, National Capital Region, Philippines Samsung Electronics Full time $60,000 - $120,000 per year

Position Summary

As a Digital Marketing Manager, the primary role is to ensure that campaigns run according to marketing objective, given budget, and timeline using the most engaging digital channels, formats and communications in the most effective and efficient way. The role includes developing, executing and optimizing multi-channel strategy across CRM and Digital Media in order to drive business results for Samsung.

Role and Responsibilities

Roles and responsibilities include, but is not limited to:

  • Strategy Development: Craft briefs with clear marketing objectives, key performance indicators (KPIs) and key performance drivers (KPDs) across paid/ owned/ earned advertising channels to deliver business results, closely working with internal marketing stakeholders and agency partners
  • Advertising Budget Setting: Lead in the setting of budget for each ATL and digital media channel on the analysis of the minimum/maximum marketing investment budget for category and product investment
  • Campaign Execution: Lead in the execution of integrated media and CRM campaigns by selecting appropriate channels and creatives for target consumer
  • Performance Management: Lead to set, manage and optimize integrated media and CRM activities towards achieving marketing objectives
  • Project Management: Set weekly progress with media agency, CRM agency and internal marketing stakeholders
  • People Management: Partner, brief and manage key agencies to ensure productivity and efficiencies to deliver quality outputs

Skills and Qualifications

To be successful in the role, you must have:

  • A Bachelor's degree is required
  • Proven working experience in ATL, digital media and/or CRM with min. 5 years of experience in tech/ electronics/ CPG Marketer or Advertising from a media agency is required
  • Good knowledge and experience with measurement tools, web analytic tools, and 3rd party ad platforms (Google Ads, Facebook Business Manager, DV360, etc.)
  • Excellent communication skills and fluent in English
  • Strong analytical skills and data-driven thinking
  • Strong organizational, stakeholder management, and problem-solving skills
  • High degree of attention to detail and well-organized
  • Self-motivated, independent, able to work with minimum supervision

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