Marketing Associate

Position Overview:

We are seeking a dynamic and strategic Marketing Associate to join our growing team in the food and beverage (F&B) industry, Freedom Hospitality Group. They will work with our team in marketing the group as well as our brands, Pat & Pat Restaurant and What About Coffee (WACo). The ideal candidate will play a key role in supporting our marketing initiatives, driving brand visibility, and enhancing customer engagement across multiple platforms. Reporting directly to the Marketing Head, this role provides an excellent opportunity to collaborate with senior leadership and significantly contribute to the growth of our brands and hospitality group.

Learn more about us at

Key Responsibilities:

1. Campaign Management:

2. Assist in planning, developing, and executing marketing campaigns to promote new products, seasonal offerings, and brand events.

3. Coordinate with design, external vendors, and operations teams to ensure alignment with campaign goals.

4. Social Media and Content Creation:

5. Manage social media accounts by posting content, engaging with followers, and tracking performance metrics.

6. Create compelling copy and visuals for digital platforms, including blogs, newsletters, and advertisements.

7. Work with photographers and videographers to produce high-quality content showcasing the brand and products.

8. Research and Analysis:

9. Conduct market research to identify consumer trends, competitor activities, and emerging opportunities in the F&B space.

10. Analyze campaign performance using tools like Google Analytics, social media insights, and POS data.

11. Provide actionable insights to optimize marketing strategies.

12. Event Coordination:

13. Support the planning and execution of brand activations, tastings, and promotional events.

14. Work with vendors and partners to ensure seamless event delivery

15. Brand Collaboration:

16. Maintain and enhance relationships with influencers, bloggers, and media outlets to increase brand exposure.

17. Collaborate with external agencies for creative and media buying support.

Reporting Structure: The successful candidate will report directly to the Marketing Head, working closely with the senior marketing team to ensure campaigns align with the brand's overall strategy and goals.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 1-3 years of marketing experience, preferably in the F&B or hospitality industry
• Proficiency in Canva, Adobe Creative Suite, and other digital marketing tools
• Familiarity with Meta Business Suite, Google Analytics, and social media platforms
• Strong written and verbal communication skills
• Ability to multitask and meet deadlines in a fast-paced environment
• Attention to detail and a proactive problem-solving mindset
• Creativity in developing engaging marketing ideas
• Passion for the F&B industry (an advantage)
• Excellent teamwork and interpersonal skills

Job Type: Full-time

Pay: Php20,000.00 per month

Benefits:

• Company events
• Employee discount
• Flexible schedule
• Health insurance
• Opportunities for promotion

Work Location: In person