Web Experience Manager

1 day ago

Mandaluyong City, National Capital Region, Philippines Smartchannel Pty Ltd Full time $70,000 - $120,000 per year

The Web Experience Manager is responsible for the end-to-end management, optimisation, and performance of our e-commerce websites, ensuring a seamless customer experience and maximum commercial impact. Reporting to the CEO and working closely with the CMO, this role owns tactical and operational website execution, while the CMO drives overarching marketing strategy and brand direction. The Website Manager acts as the primary decision-maker for on-site content, UX/UI, catalogue management, CRO, technical SEO, and platform integrations.

Duties and Responsibilities

Website Operations & Optimization

  • Own the day-to-day management of all e-commerce websites.
  • Implement on-site promotions, pricing changes, and merchandising in alignment with approved marketing plans.
  • Manage product listings, categorization, and catalogue accuracy, ensuring SEO-friendly content and correct technical specs.
  • Lead Conversion Rate Optimization (CRO) initiatives, including A/B testing, page layout changes, and trust signal placement.
  • Oversee UX/UI design improvements to optimize navigation, reduce bounce rates, and improve customer engagement.
  • Ensure technical SEO compliance (site speed, mobile responsiveness, indexing, schema).

Technical & Platform Management

  • Oversee platform integrations (ERP, CRM, WMS) and ensure seamless system performance.
  • Maintain checkout flow and payment gateway functionality, resolving issues promptly.
  • Manage security, privacy, and compliance standards across all sites.
  • Coordinate localization and multilingual content where relevant.

Collaboration & Delegation

  • Collaborate with the CMO on brand positioning, messaging, and major campaign integration.
  • Act as Consulted party for strategic marketing decisions impacting the website.

Data & Reporting

  • Monitor site analytics, CRO performance, and customer behavior trends.
  • Provide regular performance reports to the CEO and CMO, including actionable insights.

Vendor & Agency Management

  • Manage relationships with web development, hosting, and SEO tech-vendors for website-related projects.
  • Oversee contracts, deliverables, and timelines for third-party service providers.

Decision-Making Authority

  • Full authority over operational website changes, including UX/UI adjustments, catalogue updates, CRO initiatives, technical fixes, and promotional deployment.
  • Consultation required with the CMO for strategic shifts, new category introductions, brand-altering design changes, and long-term campaign integration.
  • Escalation to CEO only for cross-business-impact issues or high-cost strategic platform changes.

Qualification

  • Bachelor's degree in marketing, E-commerce, Digital Media, or related field (preferred).
  • 6+ years of e-commerce website management experience, preferably in a multi-brand retail environment.
  • Strong knowledge of Shopify Plus (or similar platforms), Google Analytics, GTM, and CRO tools.
  • Proven experience with technical SEO, on-site merchandising, and UX/UI optimization.
  • Excellent project management skills and ability to work cross-functionally.
  • Strong analytical mindset with a commercial approach to decision-making.
  • Ability to thrive in a fast-paced, results-driven environment.

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