Senior Digital Marketing Analyst

3 days ago

Manila, National Capital Region, Philippines Emapta Full time ₱60,000 - ₱120,000 per year

Power Digital Insights, Drive Smarter Campaigns

Turn complex data into actionable strategies that shape global marketing success. Advance your digital marketing career with an international opportunity that lets you make your mark without leaving home. Here's your chance to leverage global exposure, sharpen your expertise, and create a lasting impact in digital analytics all while building your career in the telecommunications industry.

Job Description

As a Senior Digital Marketing Analyst, you'll manage the full digital analytics stack, from GA4 and GTM to Adobe Analytics. You will support marketing teams with performance insights, data governance, and experimentation frameworks that drive smarter campaigns and stronger business impact.

Job Overview

Employment type: Full-time

Shift: Day Shift, Weekends Off

Work setup: Permanent WFH

Exciting Perks Await

  • Competitive Salary Package
  • Permanent WFH arrangement
  • HMO coverage with free dependent upon regularization
  • Day shift schedule
  • Fixed weekends off
  • Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
  • Unlimited upskilling through Emapta Academy courses (Want to know more? Visit )
  • Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer
  • Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more)
  • Unlimited opportunities for employee referral incentives across the organization
  • Standard government and Emapta benefits
  • Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
  • Fun engagement activities for employees
  • Mentorship and exposure to global leaders and teams
  • Career growth opportunities
  • Diverse and supportive work environment

The Qualifications We Seek

  • Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
  • 3-5 years of hands-on experience in digital marketing, web analytics, or marketing performance reporting.
  • Strong expertise in Google Tag Manager (GTM) - including setup, configuration, and troubleshooting - is required.
  • High proficiency in Google Analytics (GA4) and related tracking implementations (Adobe Analytics experience also valued).
  • Working knowledge of SQL and familiarity with BI/reporting tools such as Power BI, Tableau, or Looker Studio.
  • Solid analytical and problem-solving skills with strong attention to detail.
  • Ability to translate complex data into actionable insights and communicate effectively with stakeholders.
  • Understanding of SEO/SEM, paid social, and digital campaign performance metrics is an advantage.
  • Familiarity with A/B testing, conversion tracking, and experimentation frameworks preferred.

Your Daily Tasks

  • Build and manage the digital analytics stack (GA4, GTM, Adobe Analytics, tagging, and reporting).
  • Own end-to-end tagging architecture: events, parameters, triggers, conversions, and custom dimensions.
  • Support and maintain analytics dashboards for self-service reporting.
  • Query Customer Data Warehouse using SQL and integrate with CRM and revenue data.
  • Define data governance and documentation to ensure analytics consistency.
  • Partner with tech teams for data layer validation and migration support.
  • Assist with A/B testing and campaign experiments, delivering insights and recommendations.
  • Collaborate with marketing and product teams to support campaign planning with data insights.
  • Ensure marketing data quality and consistency across platforms.

About the Client

Empowering Digital Connectivity, One Insight at a Time

Our client is a leading telecommunications provider specializing in broadband, fiber, and network solutions across multiple regions. Committed to delivering reliable connectivity and innovative technology, they empower businesses and communities with high-performance digital infrastructure. With a forward-thinking approach, they combine expertise in telecom services and analytics to enhance global communication and customer experiences.

Welcome to Emapta Philippines

Join a team that values camaraderie, excellence, and growth. Recognized as one of the Top 20 Dream Companies of Filipinos in 2024, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment. Apply now and be part of the #EmaptaEra

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