Brand Digital Content Specialist

Create Stories That Move the World

Build your global marketing career where creativity seamlessly blends with purpose.

Our client is a world-leading innovator in the health, wellness, and fitness industry, delivering trusted solutions that help people move, recover, and perform at their best. With a diverse portfolio of internationally recognized brands-from rehabilitation essentials to performance products-they empower both clinicians and consumers worldwide. Backed by a legacy of scientific excellence and human-centered innovation, they continue to shape the future of physical wellness through quality, purpose, and passion.

Job Description

As a Brand Digital Content Specialist, you will drive digital storytelling and social engagement for key health and fitness brands. You'll plan and execute campaigns across platforms, collaborate with creative and paid media teams, and build communities that grow awareness, engagement, and impact.

Job Overview

Employment type: Full-time

Shift: Night shift, Weekends off

Work setup: Onsite - Megatower, Ortigas

Exciting Perks Await

• Day 1 HMO coverage with free dependent
• Competitive Salary Package
• Night differential pay to maximize your earnings
• Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks)
• Fixed weekends off
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit )
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

The Qualifications We Seek

Required Education

• Education Level: Bachelor's degree
• Description: Bachelor's degree in communications, marketing, or related field of study

Required Experience

• Minimum Years of Experience: 3-5 years of experience within social media and expertise across the planning and delivery of content. The ideal candidate must have several years' experience managing online communities or social media engagement for brands and bring a general understanding of digital marketing including paid campaigns, organic content, SEO optimization, platform fundamentals, management tools, analytics, and content planning.

Other Required Qualifications

• Proven success fostering community growth and engagement on Facebook, Instagram, and TikTok.
• Strong understanding of social media best practices, analytics, and platform algorithms.
• Excellent written communication skills with the ability to represent the brand's voice authentically and consistently.
• Experience using social media management and listening tools (e.g., Sprout Social, Hootsuite, Khoros, Sprinklr, or similar).
• Ability to work cross-functionally with brand, segment marketing, creative, customer experience, and sales teams.
• Demonstrated agility in managing multiple priorities in a fast-paced environment.
• Experience in working with external partners (photographers, videographers, and agencies) where applicable.
• Passion for storytelling, social trends, and building communities that drive brand loyalty.
• Stay up to date on platform updates, algorithms, and engagement best practices.
• Identify new formats and trends (e.g., Reels, TikTok challenges) that can boost community participation.
• Recommend new ideas and activations to strengthen community engagement.
• Strong creativity and familiarity with Adobe tools like Photoshop, Illustrator, or Canva.
• Knowledge of digital marketing measurement tools (Google Analytics or similar).

Your Daily Tasks

• Lead social media strategy for key priority brands (THERABAND, Cramer, and others) and serve as the day-to-day voice of the brand across social media channels (Facebook, Instagram, and TikTok).
• Develop high-quality and engaging social media campaigns that span various channels and support overall business objectives.
• Serving as lead brand copywriter, collaborate with Paid Media Specialist and Creative Specialists to deliver impactful campaigns that meet KPIs.
• Support influencer campaigns to amplify reach and authenticity.
• Lead the full content creation process, researching and creating engaging content across written and visual formats working with tools like Canva.
• Oversee daily monitoring, responding, and listening efforts across brand owned channels. Ensure timely execution of responses and escalations as needed.
• Build relationships with followers, fans, and advocates to foster community loyalty and advocacy.
• Develop monthly dashboards that measure overall performance and key insights. Incorporate insights and feedback on content performance and community sentiment to inform ongoing strategy.
• Manage and monitor key competitors from a digital marketing perspective and make recommendations to enhance future plans.
• Collaborate with Brand and Digital / Segment Marketing team on Quarterly Marketing Initiatives (QMI) plans, providing strong creative briefs and copywriting as needed.
• Utilize tools like Monday to ensure all projects meet deadlines.

KPIs:

• Align social strategies and campaigns to annual brand plan communication and activation priorities, helping brands deliver accelerated (+10%) growth in 2026.
• Achieve or exceed social media engagement rate of 2% and other engagement metrics (likes, shares, comments, video views).
• Deliver campaign content on time and within budget.
• Increase social followers by 10% among target audiences.
• Successfully support product launches and promotions with measurable lift in sales/traffic.
• Performs other duties as assigned.

Required Competencies

Executes on Strategic Direction:

• Champions strategic initiatives and organizes them, systems, resources, and processes around meeting overall goals.
• Clearly conveys strategy to their team and others.
• Develops direction, establishes priorities, facilitates agreement, and gains commitment.
• Contributes to those areas where they have knowledge; not limited to the "4 corners" of their job description.

Energizes the Organization:

• Aligns team's activities on the Company's Vision, Purpose, and Values.
• Inspires and sustains own team's cohesion and engagement by focusing on the people and their importance to the organization.
• Establishes consistent procedures and communication processes within their team to establish goals, clarify responsibilities, adjust plans, engage team members, leverage their strengths, and share feedback.
• Looks for and capitalizes on opportunities to encourage educational opportunities for themselves and their team and rewards successful team performance.

Drives & Delivers Results:

• Aligns performance for success by focusing and guiding others in accomplishing work objectives.
• Manages expectations and holds self and others accountable to meet or exceed requirements.
• Sets performance goals, establishes priorities, creates a learning environment; tracks, evaluates, and communicates performance.
• Adjusts to shifting priorities by using lessons learned from previous changes to implement new ones.
• Assists in the development of procedures that optimize performance.
• Creates and leverages robust, metrics-based processes to mitigate risk and optimize cost.

Builds Organizational Capabilities:

• Creates an adaptable, responsive organization.
• Selects and retains best people.
• Translates business strategies into concrete objectives and goals for their team.
• Modifies behavior based on self-awareness to improve impact.
• Cultivates networks inside and outside the organization necessary to perform at their level.
• Champions diversity.
• Maintains a commitment to developing themselves and others.
• Establishes and communicates clear expectations.
• Manages conflict to productive conclusion.
• Provides and focuses resources.
• Recognizes and cultivates talent.

Welcome to Emapta Philippines

Join a team that values camaraderie, excellence, and growth. Recognized as one of the Top 20 Dream Companies of Filipinos in 2024, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment. Apply now and be part of the #EmaptaEra