
Creative Strategy Editor
7 days ago
Role Summary
We're looking for a Creative Strategy Editor & Visual Curator to transform AI-generated briefs into sharp, brand-aligned creative direction. You'll refine copy, translate performance inputs into actionable angles, and provide visual inspiration that guides the design team. Our focus is on U.S.-based consumer product goods brands selling direct-to-consumer through paid social — and your role is to help turn insights into great ads.
What you'll do
- Refine AI-generated briefs into polished, brand-aligned creative strategies.
- Interpret performance inputs (audiences, angles, benefits) into clear creative direction.
- Curate the visual center of each brief — mood boards, references, and style inspiration.
- Ensure briefs consistently reflect brand tone and messaging.
- Deliver inspiration that helps designers produce high-performing paid social ads.
What we're looking for
- Strong editorial and writing skills — you can make complex or messy inputs simple, clear, and effective.
- A sharp visual eye — skilled at pulling mood boards and reference visuals that inspire ad direction.
- Understanding of performance marketing in the U.S. DTC space (paid social, CPG brands).
- Independent worker — comfortable taking briefs and inputs, refining them, and delivering high-quality outputs without hand-holding.
- Deep curiosity for culture, design, and advertising trends that drive consumer engagement.
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