
Digital Marketing Specialist
2 days ago
We are seeking a highly skilled Marketing Associate to support the execution of day-to-day marketing activities across digital channels.
This is a hands-on role ideal for someone looking to grow their career in digital marketing by working across a variety of platforms and channels. The successful candidate will be responsible for creating, scheduling, and publishing content across social media platforms, building and sending email campaigns, making basic website updates, compiling performance data from various platforms, and maintaining and updating CRM data.
Key Responsibilities:- Content Creation
- Assist with writing and editing marketing content with the assistance of AI (e.g. blogs, social media posts, landing pages)
- Produce simple visual assets using design tools such as Canva and CapCut (e.g. social graphics, videos)
- Social Media Management
- Create, schedule, and publish content across platforms (LinkedIn, Facebook, Instagram, etc.)
- Monitor engagement and report on performance metrics
- Email Marketing Campaigns
- Build and send email campaigns using marketing automation tools
- Manage contact lists and optimise email performance through A/B testing and reporting
- Website Updates
- Make basic content updates to websites via CMS (e.g. WordPress)
- Coordinate with developers for more complex changes
- Data Analysis & Reporting
- Compile performance data from various platforms (e.g. Google Analytics, Meta Ads Manager, Salesforce)
- Prepare monthly reports with actionable insights
- CRM Management
- Maintain and update CRM data
- Support lead capture, segmentation, and customer journey tracking
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