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Brand Strategy Executive

2 weeks ago

Manila, National Capital Region, Philippines Universal Robina Corporation Full time

We are seeking a skilled Brand Strategy Executive to lead our branding efforts and develop innovative marketing campaigns that drive business growth.

The successful candidate will have a deep understanding of consumer behavior and market trends, and be able to translate this knowledge into compelling brand stories and messages.

This role involves managing the brand positioning, product development, and advertising and promotions activities to achieve business objectives.

We offer a stimulating work environment, opportunities for professional growth, and a competitive salary package.

Key Responsibilities:

  • Develop and implement brand strategies that drive business growth.
  • Conduct market research and analyze consumer behavior to inform marketing decisions.
  • Manage product development and launch activities.
  • Collaborate with cross-functional teams to create effective marketing campaigns.

Requirements:

  • Bachelor's degree in Business Administration or related field.
  • At least 3 years of experience in marketing or a related field.
  • Strong creative and analytical skills.
  • Ability to work independently and as part of a team.