Digital Experience Designer
3 days ago
The Digital Products and Channels Team at EastWest Bank is seeking a highly experienced professional to join our team as a Lead, Web Experience Designer.
This role involves driving digital product innovation and ensuring exceptional customer experiences across banking services on various digital platforms. You will design and standardize end-to-end CX/UI/UX for both internal and 3rd party open banking partners.
Main Responsibilities:
- Collaborate with EWB BUs and product teams to digitize and onboard bank products across relevant customer channels using customer-centric design thinking.
- Manage the lifecycle of all EWB/EWRB Multi-Product Digital Channels from ideation to evolution.
- Design digital products and channels to offer superior customer experiences, driving satisfaction, engagement, and long-term loyalty.
- Leverage customer data, analytics, and feedback to enhance behavioral modeling for product opportunities, propensity, and credit/operational risk insights.
- Ensure a seamless, consistent customer experience across all digital channels to foster trust and reliability.
- Oversee the development, testing, and management of digital products and features, maintaining a customer-centric focus.
To be successful in this role, you should have:
- A Bachelor's degree in Graphic Design, Communications, Fine Arts, or Technology.
- At least 7 years of cumulative experience in Technology-based industries (IT, Telco, etc.), Digital start-ups, Banking and/or Fintech.
- Minimum 4 years in an executive role within technology industries, start-ups, or banking/Fintech.
- Strong understanding of digital technologies, trends, and best practices in product development and channel management.
- Knowledgeable in regulatory frameworks and rules.
- Proven success in leading digital innovation and driving business growth through digital products and channels.
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