Digital Ecommerce Strategist

22 hours ago

Lipa City, Calabarzon, Philippines beBeeEcommerce Full time $130,000 - $550,000
Job Title:

We are seeking a strategic Marketing Operations Manager to join our team. This role will play a key part in enhancing brand identity, optimizing digital presence, and driving significant growth in sales and customer engagement.

\About the Role\

This is a challenging position that requires a unique blend of technical skills, marketing expertise, and business acumen. The successful candidate will be responsible for overseeing ecommerce operations, managing marketing strategies, and driving conversions through data-driven insights.

\Main Responsibilities\
  • \
  • Ecommerce Operations:\
    • \
    • Ensure seamless user experiences by overseeing daily Shopify operations.\
    • Optimize product pages, landing pages, and funnels for mobile responsiveness and conversion.\
    • Maintain consistent and premium brand representation across all website and product pages.\
    • Enhance website SEO through on-page and off-page optimization techniques.\
    • Marketing Strategy & Execution:\
      • \
      • Develop and execute META ads strategy, launching new ad variations weekly.\
      • Test various offers on META ads (e.g., bundles, price points, and value propositions).\
      • Create engaging ad concepts, angles, and copy tailored to target audiences.\
      • Monitor ad performance, manage budgets, and optimize based on data-driven insights.\
      • Collaborate with email marketing teams for cohesive multi-channel campaigns.\
      • Partner with Social Media Managers to ensure unified messaging across platforms.\
      • Coordinate with influencers and social media teams to drive brand awareness and sales.\
      • Customer Engagement & Growth:\
        • \
        • Develop customer segmentation strategies to personalize marketing efforts.\
        • Analyze customer feedback and analytics to refine website content and ad campaigns.\
        • Plan and execute engaging challenge programs to foster global participation and community engagement.\
        • Support new product launches.\
        • Plan initiatives such as digital training programs designed to encourage repeat purchases.\
        • CRO (Conversion Rate Optimization):\
          • \
          • Analyze customer behavior to identify opportunities to improve website CRO.\
          • A/B test landing pages, ads, and product pages to maximize performance.\
          • Creative and Project Management:\
            • \
            • Manage creation of marketing assets, including photos, videos, and supporting materials.\
            • Leverage graphic design skills to assist with ad creatives and banners.\
            • Take ownership of execution while collaborating with leadership for direction and feedback.\
            • Qualifications:\
              • \
              • Minimum 3+ years of experience in ecommerce operations, ideally in Shopify environment.\
              • Deep understanding of the US health and fitness market.\
              • Proven expertise in META ads management, creative testing, and optimization.\
              • Strong track record of driving ecommerce growth through CRO, SEO, and marketing funnels.\
              • Familiarity with building product pages, landing pages, and marketing funnels.\
              • Hands-on experience with customer segmentation, journey mapping, and targeted campaigns.\
              • Basic to intermediate graphic design proficiency.\
              • Experience working with influencers and managing social media campaigns.\
              • Excellent communication and project management skills.\
              • Data-driven mindset with strong analytical abilities.

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