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Email Marketing Campaign Manager

2 weeks ago

Pasig, National Capital Region, Philippines StraightArrow-Creative Process Outsourcing Full time
Job Overview

We are seeking a skilled Email Marketing Campaign Manager to join our team. As a Marketing Operations Specialist, you will be responsible for managing the execution of marketing activities across different B2B marketing platforms and processes to support marketing teams in delivering business goals.

The ideal candidate will have 2-5 years of relevant work experience or education in fields of Marketing, Information Technology, Engineering or related. Strong communication skills and prior experience with CRM, CMS, Martech software are highly valued.

Key Responsibilities
  • Create and manage email campaign calendars.
  • Plan and execute A/B tests, manage testing calendar, record results, and advise on improvements.
  • Build and launch multiple segments of email campaigns (TOFU, MOFU, BOFU, nurture).
  • Perform operational execution across a variety of marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools.