Marketing Campaign Manager

3 days ago


Pasig, National Capital Region, Philippines JOB MATCHMAKER Full time

Job Description

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We are seeking a highly skilled Marketing Campaign Manager to join our team. As a key member of our performance marketing team, you will be responsible for managing and optimizing digital marketing campaigns across various channels to drive measurable results and achieve business objectives.

Key Responsibilities:

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  • Develop and execute comprehensive digital marketing strategies aligned with business objectives, target audience demographics, and market trends.

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  • Manage digital marketing budgets effectively, allocating resources across channels and campaigns to maximize results within budget constraints.

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  • Analyze campaign performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other KPIs.

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  • Conduct A/B tests on ad creatives, landing pages, targeting parameters, and other campaign elements to optimize performance.

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  • Collaborate with cross-functional teams to ensure campaign alignment with overall marketing objectives.

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Required Skills and Qualifications

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To be successful in this role, you will need:

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  • Bachelor's degree in Marketing, Advertising, Business, or a related field.

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  • Proven experience in digital marketing, focusing on performance marketing and campaign management.

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  • Proficiency in digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.

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  • Strong analytical skills with the ability to interpret data and draw actionable insights.

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  • Experience with A/B testing methodologies and optimization techniques.

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  • Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.

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  • Detail-oriented mindset with a focus on delivering high-quality results and continuous improvement.

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  • Certifications in digital marketing platforms/tools (e.g., Google Ads certification) are a plus.

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Benefits

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We offer a competitive salary package, excellent benefits, and opportunities for professional growth and development.

This is a work-on-site position, requiring regular attendance at our office.



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