Digital Transformation Specialist
2 weeks ago
About our company:
LemFi is revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts in one seamless experience.
With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. But we're not stopping at payments. LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive wherever they go.
Our vision: To build the first full-stack financial services hub for the world's immigrant population.
Who you are:
You are a candidate who would thrive in a fintech startup environment like ours, where we readily accept individuals with a humble yet uplifting attitude alongside a diligent sense of work ethic. The teams here are passionate about their work and fields of expertise, but also lend hands on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele.
Job Summary:
The role of Digital Growth Specialist is a remote position within our Marketing team. In this role, with a focus on paid acquisition channels, the ideal candidate will be well-versed in the paid media landscape, having had recent hands-on experience managing, optimising, and reporting on campaigns.
The ideal candidate will have a passion for marketing and a commitment to helping us grow our marketing reach and customer base.
Responsibilities:
- Responsible for ads purchasing of our app through Facebook Google Tik Tok and other paid channels
- Independently complete work such as creating accounts in related platforms, analysing targeted users, optimising ads contents, improving overall ROI etc.
- Work closely with designers to develop ads content plan based on data analysis and user portrays for overseas users
- Communicate closely with marketing and other teams to contribute towards formulating and independently executing proper digital growth strategies in an orchestrated way
- Keep track on latest industry trends keeping a close eye on competitors
- Onboard influencers and manage an influencer network and influencer driven growth among the south east asian diaspora in the UK USA Europe and Canada
- Develop and manage a B2B partnership network to drive online growth
- Manage Public Relations for LemFi to drive growth among the South East Asian diaspora with multiple stakeholders e.g. Publications Media Channels Celebrities and PR Agencies
- Conduct market research to identify current and potential customer needs and trends;
- Support and collaborate with various teams within the company to plan and execute marketing campaigns;
- Engage in cross-functional responsibilities and assist the team where needed.
Requirements:
- In-depth understanding of all aspects of ads content development testing and optimization
- In-depth understanding of Facebook Google Tik Tok Youtube and other paid ads channels
- 2-4 years' experience in a performance marketing role for international platforms such as google facebook and tik tok
- Excellent speaking writing and people management skills;
- Ability to work in a rapidly changing business and regulatory environment.
- A strong network in the South East Asian disapora community is a plus.
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