Brand Engagement Strategist
4 days ago
About the Job:
We are seeking a highly skilled Digital Marketing Specialist to join our team at IVFASIAGROUP. As a key member of our digital marketing department, you will be responsible for developing and executing digital marketing strategies that drive brand awareness, engagement, and conversions.
Key Responsibilities:
- Marketing Strategy Development: Design, launch, and manage digital marketing campaigns that align with our business objectives and resonate with our target audience.
- Campaign Performance Optimization: Continuously monitor and analyze campaign performance, making data-driven decisions to optimize results and improve overall effectiveness.
- Brand Awareness and Engagement: Foster brand awareness and engagement through the creation and implementation of compelling content, leveraging multiple channels and platforms.
- Social Media Community Management: Develop and execute social media strategies to build and maintain a strong online community, fostering meaningful relationships with our audience.
- Event Planning and Coordination: Identify and participate in relevant events to expand our network, establish partnerships, and create new opportunities for growth.
Requirements and Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, with a strong understanding of SEO, PPC, social media advertising, and email marketing.
- Proficiency in tools such as Google Analytics, Meta Business Suite, Google Ads, and email marketing platforms.
- Excellent analytical skills with a data-driven approach and strong creative thinking and content strategy skills.
- Ability to work independently and as part of a team.
What We Offer:
A comprehensive salary and benefits package, opportunities for career growth and learning, and a dynamic work environment that encourages innovation and collaboration.
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