Brand Engagement Manager
6 days ago
A Day in the Life
As a Digital Marketing Manager at Fundo and Savvy Loans, you'll have the opportunity to work on a wide range of exciting projects that drive business growth and customer engagement. Your day might start with brainstorming new ideas for social media campaigns, followed by collaborating with the content team to develop engaging organic content.
Key Responsibilities
- Develop and implement a social media strategy to increase brand awareness, audience engagement, and community growth.
- Collaborate with the content and design teams to create and schedule engaging organic content across multiple platforms.
- Monitor and engage with the community by responding to comments, messages, and discussions in a timely and brand-aligned manner.
- Stay up-to-date on social media trends, competitor activities, and emerging formats to identify opportunities for brand innovation.
Success Metrics:
- Increased brand awareness, follower growth, and engagement rates
- Higher community interaction and brand mentions
Campaign Management
- Plan and coordinate multi-channel marketing campaigns, ensuring alignment across social media, email, website, and partner channels.
- Work closely with CMO, content, design, and lifecycle teams to ensure campaigns deliver consistent and impactful messaging.
- Collaborate with external partners, agencies, and influencers to amplify campaign reach and engagement.
Customer Insights
- Conduct market research and audience surveys to gather insights on customer behaviour, preferences, and trends.
- Use survey findings to optimise messaging, campaign targeting, and brand positioning.
Loyalty Programmes
- Work closely with Lifecycle Manager in the development and execution of loyalty programmes to drive repeat engagement and customer advocacy.
- Work closely with CMO, lead partners, and affiliates to execute co-branded marketing initiatives.
Performance Analysis
- Track and analyse campaign performance metrics, identifying key areas for improvement.
- Conduct A/B testing to optimise content, messaging, and engagement strategies.
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