Digital Ad Campaign Strategist

1 day ago

Taguig, National Capital Region, Philippines beBeeMarketing Full time $100,000 - $150,000

The Role:

Senior Performance Marketing Specialist

This is a unique opportunity to leverage your expertise in performance marketing and drive revenue growth for our organization.

You will be responsible for developing and executing high-performing digital ad campaigns across multiple platforms, including Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads.

Key Responsibilities:
  • Develop and execute targeted digital ad campaigns that directly impact revenue growth.
  • Set up, manage, and continuously optimize paid campaigns to ensure alignment with business goals and objectives.
  • Expand reach through strategic use of LinkedIn and TikTok campaigns.
Creative & Copywriting:
  • Write compelling, conversion-optimized ad copy tailored to each platform, audience, and funnel stage.
  • Collaborate with the creative team to ideate and test ad variations, including static, video, carousel, and user-generated content formats.
  • Source and manage user-generated content creators, develop creative briefs, and analyze performance to iterate on top-performing content.
Analytics & Reporting:
  • Monitor and analyze campaign performance using advanced analytics tools.
  • Prepare regular reports with actionable insights, campaign results, and recommendations for continuous improvement.
  • Own and track key marketing KPIs such as CPA, ROAS, CTR, CVR, and CAC.

Requirements include 3-5+ years of experience managing digital ad campaigns, proven ability to scale campaigns to significant levels, and advanced proficiency with Google Analytics and Facebook Ads Manager.

Preferred qualifications include advertising experience on LinkedIn Ads and TikTok Ads, prior involvement with organic SEO strategies, and experience in a fast-paced agency environment.

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