Digital Advertising Expert

2 weeks ago


Manila, National Capital Region, Philippines enablesGROUP Full time

We are seeking a highly skilled Digital Advertising Expert to join our team as a Paid Search Specialist. In this role, you will be responsible for developing and executing data-driven strategies across multiple digital advertising channels.

Main Responsibilities
  • Develop and execute comprehensive PPC strategies to drive business growth.
  • Conduct in-depth keyword research, ad copywriting, and landing page optimization to enhance campaign performance.
  • Monitor and analyze campaign metrics to inform data-driven decisions and optimize campaign performance.
  • Manage budgets, bids, and A/B testing strategies to maximize conversions and reduce ad spend waste.
  • Implement conversion tracking, audience segmentation, and remarketing strategies to enhance campaign effectiveness.
Requirements
  • 4+ years of experience in SEM and performance marketing.
  • Strong expertise in Google Ads (Search, Display, Shopping, Performance Max), Bing Ads, and YouTube Ads.
  • Hands-on experience with Google Analytics, Google Tag Manager, and conversion tracking setup.
  • Proficiency in A/B testing, audience targeting, and bid strategy optimization.
  • Strong analytical skills with the ability to interpret data and optimize campaigns for ROI.


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