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Product Activation Specialist

1 week ago

Makati City, National Capital Region, Philippines RCBC Full time
Role Overview

The Marketing & Activation Officer will be responsible for developing and executing products and programs that align with the group's financial inclusion strategies. He will also be responsible for creating marketing campaigns to enhance the brand's image and expand its reach to the target market.

Your Responsibilities
  1. Develop and Execute Products and Programs: Assist in developing a roadmap for assigned products and ensure it is aligned with the product's strategy and customer needs.
  2. Implement Marketing Campaigns: Ensure marketing campaigns, advertisements, press releases, and other activation strategies are implemented and monitor their efficiency in driving downloads and registrations for the app.
  3. Key Metric Analysis: Outline key success metrics as well as recommended next steps in the lifecycle of the handled product.
  4. Collaborate with Cross-Functional Teams: Engage and work with cross-functional program and project teams to deliver significant business results.
What We Offer

We offer a dynamic and challenging work environment that provides opportunities for growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this role.