Content Marketing Executive
5 days ago
The Role
Taft Property Venture Development Corp. is seeking a skilled Marketing Officer to join our team. In this role, you will be responsible for developing and executing marketing campaigns that drive business growth and revenue. You will work closely with our sales team to develop lead generation strategies and support their efforts.
Responsibilities and Expectations
- Develop and implement effective marketing strategies that align with the company's business objectives
- Manage and execute marketing campaigns across multiple channels, including digital, social media, print, and events
- Collaborate with the sales team to develop lead generation strategies and support their efforts
- Monitor and analyze marketing performance, identifying areas for improvement and making data-driven recommendations
- Stay up-to-date with industry trends and best practices, implementing new strategies to stay ahead of the competition
- Coordinate with external partners, such as advertising agencies and media outlets, to ensure successful campaign execution
Requirements and Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum of 3 years of experience in a marketing or communications role, preferably in the real estate or property development industry
- Strong written and verbal communication skills, with the ability to create engaging and compelling content
- Proficient in using digital marketing tools, such as social media platforms, email marketing, and web analytics
- Demonstrated ability to work collaboratively in a team and independently to achieve marketing objectives
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Familiarity with the real estate industry and the local Cebu market is an advantage
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