Senior Digital Marketing Professional

1 week ago

Biñan, Calabarzon, Philippines beBeeDigital Full time $60,000 - $80,000
Marketing Position Overview

Job Summary:

MicroSourcing is seeking an experienced Digital Marketing Specialist to join our team.

The successful candidate will be responsible for developing and implementing data-driven marketing strategies, managing paid media campaigns, and analyzing performance metrics.

Key Responsibilities:
  • Conduct market research to identify target audiences and create segments.
  • Develop and execute data-driven marketing strategies to drive user acquisition and retention.
  • Plan, execute, and optimize paid media campaigns across multiple channels.
  • Work on email and SMS marketing campaigns via Klaviyo.
  • Analyze the performance of programmatic advertising and track performance metrics.
  • Implement SEO and search optimization strategies.
  • Manage budgets for all paid media efforts.
Requirements:
  • Bachelor's Degree in marketing, communications, business, or a related field.
  • Over 5 years of experience in digital marketing with a focus on paid media campaigns.
  • Experience in an e-commerce or direct-to-consumer brand, ideally in the food or beverage sector.
  • Proven track record of managing successful paid media campaigns with measurable results.
Preferred Skills:
  • Experience in a digital marketing agency setting.
  • Certifications in Google Ads, Google Analytics, and Meta Blue Print.
  • Excellent communication skills.
  • Ambitious and a fun personality.
  • Proficiencies in Google Ads, Meta Business Suite, Google Analytics, Klaviyo, and Shopify.
  • Ability to stay current with digital marketing trends.
Why Join Us?

At MicroSourcing, we believe that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds.

We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

Join us in celebrating YOU and your 100%

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