Digital Marketing Strategist

2 days ago

Antipolo City, Calabarzon, Philippines beBeeSearchEngineOptimizer Full time ₱50,000 - ₱80,000
About the SEO Specialist Role

We are seeking an enthusiastic and results-driven professional to help optimize both On-Page and Off-Page SEO. This role involves leveraging AI tools, programmatic SEO, and SEO automation to scale and improve SEO processes efficiently.

Key Responsibilities
  1. On-Page Optimization
    • Conduct in-depth keyword research to identify opportunities and target high-value search terms.
    • Optimize website content including meta tags, header tags, internal linking, and image alt attributes.
    • Work with the content team to ensure that all on-page elements are optimized for search engines and user engagement.
    • Implement structured data (Schema Markup) to enhance visibility in search results.
  2. Off-Page SEO Strategies
    • Develop and execute link-building strategies to improve domain authority and rankings, including partnerships, guest blogging, and outreach.
    • Monitor backlink quality, and regularly clean up any low-quality or toxic backlinks.
    • Stay current with SEO best practices and Google's algorithm changes to maintain a penalty-free backlink profile.
    • Engage in social media and other third-party platforms to enhance brand presence and generate quality backlinks.
  3. AI-Powered SEO Tools
    • Leverage AI-powered tools (e.g., Jasper, GPT, SurferSEO) to assist in content creation, keyword research, and competitive analysis.
    • Use AI for content generation and optimization, ensuring content meets SEO guidelines and resonates with target audiences.
    • Monitor AI-driven insights to continuously refine SEO strategies and enhance ranking performance.
  4. Programmatic SEO Automation
    • Implement programmatic SEO strategies to automate content generation and optimize large-scale websites or content hubs.
    • Utilize AI and data-driven techniques to generate high-quality landing pages at scale while maintaining SEO best practices.
    • Analyze and improve performance of programmatic SEO strategies to enhance site traffic, engagement, and conversion rates.
  5. SEO Workflow Efficiency
    • Develop and implement automated SEO processes for tasks such as rank tracking, keyword research, and technical audits.
    • Use SEO automation tools (e.g., Screaming Frog, Zapier, Google Data Studio) to streamline reporting and data collection.
    • Optimize workflows for increased efficiency, enabling the team to focus on strategic SEO initiatives and growth.
  6. Performance Metrics and Reporting
    • Regularly track, analyze, and report on key SEO performance metrics, including organic traffic, keyword rankings, and backlink health.
    • Use tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to assess and report on SEO performance.
    • Provide actionable insights and strategic recommendations to improve SEO outcomes for client projects.

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