Digital Marketing Optimization Specialist
2 days ago
Company Overview
We are a leading provider of business solutions, dedicated to helping our clients achieve success in the competitive HVAC and home services markets.
Job Description
- We are seeking an SEO Specialist to support our SEO & Content Manager in optimizing our websites for improved search engine rankings and increased organic traffic.
- The successful candidate will be responsible for conducting keyword research, optimizing website content, metadata, and internal linking.
- They will also write high-quality, SEO-friendly content, including service pages, blog posts, and location pages.
- In addition, they will assist in technical SEO tasks, such as page speed optimization and schema markup.
- The ideal candidate will have strong writing skills, knowledge of SEO best practices, and experience with Google Analytics, Search Console, and SEO tools.
- They will also be proficient in HTML, CSS, and WordPress.
- Other responsibilities include staying up-to-date on industry trends and algorithm changes, monitoring website performance, and collaborating with our development team to implement SEO-related technical improvements.
Required Skills & Qualifications
- A bachelor's degree in a related field and at least 2 years of experience in SEO or digital marketing.
- Fluent English language skills (spoken and written) with excellent communication and interpersonal skills.
- Strong understanding of SEO principles, including keyword research, on-page optimization, link building, and analytics.
- Experience with content management systems (CMS), specifically WordPress.
- Ability to use AI tools to enhance content quality and productivity.
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