Digital Marketing Specialist

4 days ago

Cebu City, Central Visayas, Philippines Tellwell Publishing Full time

We are looking for a results-driven and data-savvy Media Buyer | Digital Marketing Specialist to take ownership of managing and optimizing our PPC campaigns and related digital marketing activities. This role requires someone who can dive deep into campaign data, identify trends, and proactively implement strategies to improve Return on Ad Spend (ROAS).

As part of a dynamic team, you will oversee and refine our digital marketing efforts across platforms such as Google Ads, Bing, Facebook, and emerging channels, while supporting lead generation and sales goals. Your ability to analyze performance metrics, test new strategies, and drive results will play a critical role in scaling our digital marketing success.

Work Setup: Remote work and onsite pod meetups

Job Type: Full-time

Tellwell Publishing is a thriving and growing assisted self-publishing company with roots in British Columbia, Canada, and an international office in Cebu City, Philippines. We are an experienced and friendly team of publishing professionals dedicated to providing authors with an exceptional publishing experience and helping English-speaking authors leave a legacy across the world.

RESPONSIBILITIES & DUTIES

Lead Generation and Optimization

  • Take a hands-on approach to managing PPC ad campaigns across platforms, identifying trends in data, and proactively implementing strategies to optimize performance and improve ROAS.
  • Manage and optimize digital marketing campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, and emerging channels like TikTok and LinkedIn.
  • Develop, maintain, and refine a digital sales funnel to support lead generation and drive sales goals.
  • Conduct controlled tests and experiments to discover and integrate effective new lead sources into the marketing mix.
  • Oversee digital advertising budgets to ensure efficient spending and alignment with ROI and business objectives.
  • Execute targeted campaigns with a focus on remarketing, demand generation, and conversion rate optimization.

Analytics and Reporting

  • Update weekly and monthly lead gen performance reports, provide analysis on campaign effectiveness and recommendations for optimization.
  • Continuously monitor and adjust campaigns based on performance data to maximize ROI and lead quality.

CRM and Marketing Automation

  • Manage and optimize CRM workflows, including email templates, drip campaigns, lead scoring systems, and segmentation strategies.
  • Ensure seamless integration and automation of workflows using tools like Zoho CRM and Zapier.
  • Maintain accurate and organized CRM data, regularly updating records to ensure efficiency and effectiveness.

Collaboration and Coordination

  • Liaise with sales, marketing, and operations teams to ensure alignment on lead generation and marketing goals.
  • Coordinate with contractors and agencies to execute specialized strategies, including campaign updates, keyword management, and ad performance optimization.

Technical Support

  • Provide technical support for tools such as Calendly, RingCentral, and Zoho CRM to ensure seamless operations.

Other Responsibilities

  • Attend team meetings, including weekly and quarterly check-ins, as required.
  • Support the creation of resources and processes outside core responsibilities to improve efficiency and effectiveness.
  • Perform additional duties as assigned by management.

QUALIFICATIONS & SKILLS

  • Minimum of 3 years of experience in digital marketing and lead generation.
  • Proven experience in both search and social advertising, including strategy development and execution.
  • Proficiency in managing platforms such as Google Ads, Bing Ads, and Facebook Marketing.
  • Hands-on experience building and optimizing sales funnels.
  • Familiarity with landing page builders like Unbounce.
  • Experience using GA4, Google Tag Manager (GTM), and Google Analytics for tracking and insights.
  • Strong proficiency in English, both written and verbal.
  • Experience with CRM platform integration and workflow development.
  • Proficiency in using Zapier and other integration tools to streamline workflows.
  • A degree in marketing is valuable but not required when accompanied by relevant and demonstrated experience.

COMPENSATION

₱45,000 - 75,000 per month, commensurate with experience.

IDEAL CANDIDATE

Our ideal candidate is a proactive and data-driven digital marketing professional with a passion for optimizing performance and driving measurable results. They thrive in a fast-paced environment, have a strong eye for detail, and excel at managing PPC campaigns and lead generation strategies. With a collaborative mindset and hands-on approach, they are eager to contribute innovative ideas and help refine our digital marketing efforts.

How to Apply

  • Apply via LinkedIn or submit your resume and cover letter to recruitment@tellwell.ca outlining your experience and why you think you are a good fit for the position. Applications without a cover letter will not be considered.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Book and Periodical Publishing

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