Digital Advertising Strategist

4 days ago

Manila, National Capital Region, Philippines GROWORX TRAINING SERVICES INC. Full time

GROWORX TRAINING SERVICES INC. is a global leader in International Recruitment, Migration, and Healthcare Outsourcing Solutions. We connect international healthcare professionals with opportunities worldwide, ensuring high-quality care and sustainable workforce solutions.

About the Role

This position requires a data-driven marketer with strong analytical skills who can maximize ROI through paid acquisition strategies, creative ad development, and continuous campaign testing. The ideal candidate has extensive experience in paid media strategy, budget management, audience targeting, and conversion rate optimization.

The Paid Media Specialist will be responsible for developing, executing, and optimizing performance-based digital advertising campaigns across multiple channels. This includes Google Ads, LinkedIn Ads, Meta Ads (Facebook & Instagram), YouTube Ads, and other PPC platforms.

Key Responsibilities:

  • Develop and execute comprehensive paid media campaigns to drive high-quality leads and business growth.
  • Create high-converting ad copy, creatives, and landing pages tailored for each advertising channel.
  • Implement A/B testing for ad creatives, audiences, and bidding strategies to optimize performance.
  • Ensure campaigns are aligned with GROWORX TRAINING SERVICES INC.'s business objectives, target audiences, and industry trends.

Campaign Management & Optimization:

  • Continuously analyze campaign performance, adjusting budgets, bids, and targeting to maximize conversions and lower CPA (Cost Per Acquisition).
  • Optimize landing pages and ad creatives to improve Quality Score, Click-Through Rates (CTR), and Return on Ad Spend (ROAS).
  • Manage audience segmentation, retargeting strategies, and lookalike audiences to increase engagement.
  • Identify new paid media opportunities, staying ahead of industry trends and platform updates.

Budget & Performance Tracking:

  • Manage ad spend and budget allocation efficiently to ensure maximum ROI.
  • Track and report KPIs such as Cost-Per-Click (CPC), Cost-Per-Lead (CPL), ROAS, and Conversion Rates.
  • Provide weekly and monthly reports with insights and recommendations for scaling campaigns.

Collaboration & Coordination:

  • Work closely with marketing, sales, and creative teams to align paid media efforts with overall growth strategies.
  • Collaborate with graphic designers and copywriters to develop compelling ad creatives.
  • Coordinate with the SEO and content teams to ensure synergy between organic and paid search strategies.

Requirements:

  • 3+ years of experience in Google Ads, LinkedIn Ads, Meta Ads (Facebook & Instagram), and YouTube Ads.
  • Strong expertise in PPC (Pay-Per-Click) advertising, bid management, and audience segmentation.
  • Experience with Google Tag Manager, Google Analytics, and conversion tracking setup.
  • Advanced proficiency in A/B testing, performance analysis, and conversion rate optimization (CRO).
  • Deep understanding of retargeting strategies, custom audiences, and lookalike audiences.
  • Proficiency in ad copywriting and creative asset development.
  • Ability to manage and optimize ad budgets for maximum impact.
  • Experience working with healthcare, recruitment, or international workforce industries is a plus.

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