Marketing Brand Strategist

4 weeks ago


Makati City, National Capital Region, Philippines TASQ Staffing Solutions Full time

Key Responsibilities:

  • Develop and execute awareness and trial generation plans, focusing on digital and on-ground activation.
  • Contribute to brand strategy development, including brand architecture and guidelines.
  • Lead branding and 5Ps strategies for new categories.
  • Design a holistic consumer experience for the company's brands, capturing all stages of the marketing funnel.
  • Lead innovation projects from concept to launch, including financials.

Requirements:

  • Bachelor's degree in marketing or business-related courses; MBA preferred.
  • At least two years of experience in brand marketing, preferably in FMCG marketing.
  • Strong project management, brand planning, and performance tracking skills.
  • Able to work well with agencies, sales teams, suppliers, and other stakeholders.
  • Strong FMCG marketing fundamentals, consumer insights, and consumer experience-driven decision-making.
  • Creative and digital marketing skills.


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