Marketing Brand Strategist
4 weeks ago
Key Responsibilities:
- Develop and execute awareness and trial generation plans, focusing on digital and on-ground activation.
- Contribute to brand strategy development, including brand architecture and guidelines.
- Lead branding and 5Ps strategies for new categories.
- Design a holistic consumer experience for the company's brands, capturing all stages of the marketing funnel.
- Lead innovation projects from concept to launch, including financials.
Requirements:
- Bachelor's degree in marketing or business-related courses; MBA preferred.
- At least two years of experience in brand marketing, preferably in FMCG marketing.
- Strong project management, brand planning, and performance tracking skills.
- Able to work well with agencies, sales teams, suppliers, and other stakeholders.
- Strong FMCG marketing fundamentals, consumer insights, and consumer experience-driven decision-making.
- Creative and digital marketing skills.
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